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Yext launches Hitchhikers, a self-serve version of its site search tool

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Yext is making its site search product Yext Answers available to a broader set of customers today with the launch of a new program that it calls Hitchhikers.

The company launched Yext Answers in October 2019 with the goal of making a brand’s website — rather than whatever shows up via Google search — the authoritative source of information about that brand. And earlier this year, Yext also introduced a 90-day free trial, which CEO Howard Lerman said was designed to help more partners deliver coronavirus-related answers.

However, Lerman told me this week that Yext Answers has still been constrained by a setup process that requires a Yext employee “to understand our own software and build your knowledge graph,” which meant that the company had to turn away many potential customers. With Hitchhikers, that’s no longer the case.

Chief Strategy Officer Marc Ferrentino said the program is designed for digital marketers, SEO specialists and IT professionals. The goal is to provide everything they need to create their own site search experience — including starter “knowledge graphs” customized to specific industries that customers can populate with their own content.

And there’s an educational focus — Ferrentino said Hitchhikers should be accessible to “someone who is a novice when it comes to technology,” quickly getting them up to speed on topics like HTML, CSS and JavaScript, with different tracks and modules all brought to life with “hands-on learning” and quizzes.

Yext Hitchhikers

Image Credits: Yext

Like Yext Answers, Hitchhikers is available through a 90-day free trial. And if you’re wondering about the name, Lerman said it’s a reference to Douglas Adams’ classic novel “The Hitchhikers Guide to the Galaxy,” specifically the idea of The Ultimate Question. Hitchhikers, then, is designed to help businesses answers their own Ultimate Questions.

One of the recurring themes in my recent conversations with Lerman has been the importance of brands and businesses as a source of knowledge and authoritative information. It’s something he emphasized again when discussing Hitchhikers. For example, he pointed to a Google search about what qualifies as essential travel — the top result was an article from a popular travel blogger, rather than the official definition from the U.S. State Department (a Yext Answers customer).

“The ultimate authority how to claim your gift card from Krispy Kreme is Krispy Kreme,” Lerman said. “The ultimate authority on an internet outage in a certain area is Cox … Getting that information to the user is even more important in this terrible year of misinformation and disinformation.”

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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