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With $100M in funding, Playco is already a mobile gaming unicorn

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Playco is a new mobile gaming startup created by Game Closure co-founder Michael Carter and Zynga co-founder Justin Waldron, as well as game producers Takeshi Otsuka and Teddy Cross.

Although the Tokyo-headquartered company is only announcing its existence today, it’s already a unicorn — it says it’s raised $100 million in Series A funding, at a valuation “just north of $1 billion.”

The round was led by Josh Buckley and Sequoia Capital, with participation from Sozo Ventures, Raymond Tonsing’s Caffeinated Capital, Keisuke Honda’s KSK Angel Fund, Taizo Son’s Mistletoe Singapore, Digital Garage, Will Smith’s Dreamers, Makers Fund and others.

Carter (Playco’s CEO) said the startup will be revealing its first games later this year. For now, he wants to talk about Playco’s vision: It’s trying to address the fact that “it’s very difficult to get two people into a single game in the App Store.” After all, downloading an app is a pretty big hurdle, especially compared to the early days of web and social gaming, when all you needed was a link.

“We’re going to bring that back,” Carter said — with Playco’s titles, sharing and playing a mobile game with your friend should be as simple as texting or calling them. “All it really takes is a hyperlink.”

He pointed to a number of technologies that can enable this “instant play” experience on mobile, including cloud gaming, HTML5 and platform-specific tools like Apple’s new App Clips. He claimed the team is “very good at this cutting edge technology” — and the company has created its own game engine — but he said technology is not the sole focus: “That’s just table stakes.”

Waldron (Playco’s president) argued that this represents the next big platform shift in gaming, and it will require “reinventing a lot of the most popular genres today” while also creating entirely new genres, in the same way that social gaming enabled new types of games.

“If you think about FarmVille, there were no farm games being advertised being in local console games store,” Waldron said. “They don’t market well; if you put up a poster for a farm game, no one wants to play.” But if your friends invite you by sending you some digital crops, then you absolutely want to play.

Carter added that enabling instant play also means that the games themselves have to be fairly straightforward, at least at first glance.

“Ultimately, as we build up the portfolio, we think about what makes the game accessible to anyone on the planet, any ethnicity, any language,” he said. “And the answer is: It has to be broadly appealing. That doesn’t mean we can’t build into it relatively interesting and deep features, but the initial impression has to be the right sort of experience that people can easily relate to.”

Carter also acknowledged that it’s unusual for a startup to raise so much money in its Series A (“It’s not your typical company, and it’s not your typical Series A”), but he said that being more ambitious with fundraising allowed Playco to quickly grow the team to 75 people.

“Bringing talented people together is the most important thing, and [thanks to the funding,] we haven’t had to make any really hard decisions,” he said.

As for how its games will make money, Waldron suggested that Playco will borrow from (but also potentially evolve) many of the existing business models in gaming.

“We don’t need to reinvent the wheel,” he said. “There’s going to be amazing things we can learn from my last company — we ended up inventing a lot of the ways these games are monetizing today … But these new technologies available today create new opportunities. The world has changed a lot since then, and I don’t think everything has caught up.”

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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