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Willow, the startup making the wearable breast pump, raises $55 million

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Willow, the startup company making a new, wearable, breast pump for women, is capping off a frenetic 2020 with $55 million in fresh funding as it looks to expand its product line to more offerings for new mothers.

The company is coming off a year which saw sales increase, and Laura Chambers, the former eBay and Airbnb manager, take over as chief executive and now, with the new capital, it expects to be bringing new products to market beyond the breast pump in 2021.

A March 2020 report from Frost & Sullivan put the total size of the femtech market, including technologies for mothers, at just over $1 billion with growth rates of 12.9%. So the category is small, but growing quickly as more tools come in to provide services in what is a woefully underinvested sector. Indeed, the $155 million that Willow has raised to date puts the company among the upper echelon of women’s health investments.

Contrast that figure with Ro, the storied health brand that launched its subscription medication service for erectile dysfunction with an $88 million investment round.

For women who breast feed, the problems associated with pumping can be legion.

“A lot of women talk about how it’s almost like the pump runs their life,” Naomi Kelman, the founder and former CEO of Willow, told TechCrunch. “Everyone is told, if you don’t breastfeed or pump on a regular basis, your [breastmilk] supply goes down and then breastfeeding is finished for you.”

That’s why startup companies like Willow and Naya Health, as well as established companies like Medela and Lansinoh are developing technologies to not only make pumping breast milk more efficient, but also provide more comfort and dignity to users.

With Chambers at the helm, and the $55 million in new financing in hand from investors led by NEA, Meritech Capital Partners, and including Lightstone Ventures along with new investor Perceptive Advisors, Willow will be doing far more than just making breast pumps and will be looking to expand its footprint to international markets.

The first problem we wanted solve was pumping and the wonderful wearable mobile pump. That was always product number one. There’s more innovation we can do around pumping. Moms would love us to support them with more hardware and more software,” Chambers said. We’re also working with moms to figure out where else they need support. Mothers are remarkably unsupported in their motherhood journey. We are working with moms to figure out what’s important for them and we’re building that.”

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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