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Why companies should introduce ‘sustainable mobility’ as an employee perk



On the surface, the path to “sustainable mobility” sounds easy enough — swap out your existing internal combustion-engine vehicles with zero-emission electrics or lower-emission hybrids.

Presto! Lower emissions = sustainable mobility.

But the real value of a sustainable mobility initiative far exceeds the boundaries of fleet management to span the entire enterprise.

The return on investment (ROI) for sustainable mobility touches nearly every aspect of an organization, from human resources to finance, from facilities and fleet management to energy consumption, and from customer service to building customer loyalty.

Companies that take this holistic view of green transportation have much to gain.

Bring employees along the path toward sustainability 

Attracting and retaining talent can be a challenge for any organization, especially when you factor in how competitive certain geographies are for finding and keeping good employees.

But did you know the impact of sustainability on your company’s desirability?

The 2019 HP Worker Sustainability Survey found that 96% of employees at companies they described as leaders in sustainability practices said they would recommend their workplace. And for millennials — the newest generation of creative and passionate professionals — more ranked protecting the environment as their top concern than any other issue facing society today, according to the 2020 Deloitte Global Millennial Survey.

If you’re thinking about “sustainable mobility” as only something that affects only your corporate fleet, think again.

Workforce-centered mobility means transportation programs that benefit all workers, not just the ones driving a company car or using a corporate vehicle while they’re doing their job.

With a well-planned charging infrastructure, for example, you can incentivise employees by making it easy for them to use a low-emission vehicle. You can offer free or discounted charging for personal EVs, whether it’s a car, a scooter or an e-bike. A corporate app could let them reserve charging spots and alert them when there’s one available or their vehicle is all charged up. These perks could be used in tandem with salary increases or bundled into bonuses.

Another branded app could package up available public transit options into one view, giving them choices of green transport options that let them rack up rewards points they can trade in for company swag or vacation days.

Yet another sustainable mobility program could make the most of your corporate fleet by turning those assets into amenities. Let’s say most of your corporate vehicles sit idle on the weekend. You can create a reservations system to allow off-hours use of corporate EVs, adding more tangible ways to show the benefits of your sustainable approach.

By including Human Resources and your employees in your sustainable mobility planning, you gain critical traction in the competition to be an attractive employer. Plus, you’ll get more mileage from your actual transportation assets.

Build your brain and competitive position through sustainable mobility

Make no mistake, change is coming. Most of the world’s largest and most respected companies have joined together in major efforts to combat climate change and transition to a more sustainable planet.

The World Business Council for Sustainable Development, for example, is a global, CEO-led organization of more than 200 leading businesses that represent a combined revenue or more than 8.5 trillion U.S. dollars and 19 million employees.

Not only is corporate sustainability an imperative, but it also represents an opportunity to build loyalty among your customers and trading partners and to differentiate yourself from the competition.

A retail or grocery store rewards program for customers could accumulate points based on their purchases, points they could track on a company app and spend using parking-lot EV chargers. Or maybe you have an incentive program that could track their charging time at home or at a public charger or their other use of sustainable transportation options and turn that into shopping rewards.

With companies like Apple and Amazon setting targets for 100% carbon-free footprints, manufacturers and distributors need to identify their own sustainable goals. Your business partners are likely stretching their own sustainability goals, and they need to know they can rely on your mobility program to support their objectives.

The solution? Build an enterprise-wide sustainable mobility plan

You have an organizational directive to become more sustainable, and transportation is a big part of the near-term opportunity to make a substantial impact. The lasting value of a sustainable mobility initiative is deceptively complex, and true value lies in mapping out a flexible, strategic plan that will make the most of your current needs while providing the flexibility for the future.

  1. Align Your Organization- Sustainable mobility touches multiple points, so the first part of any plan should include various constituents from across your company — Human Resources, Finance, Sales, Marketing, Customer Support, Procurement, Facilities and Fleet Management. Together, you can identify individual and overarching sustainable mobility programs and success metrics that drive the company’s high-level sustainability goals.
  2. Ask Questions- Remember, sustainable mobility doesn’t happen in a vacuum. You’ll want to understand the user’s perspective, be they employees, fleet drivers, partners or customers. And questions should range from behaviours and motivations (Do you have an electric or hybrid vehicle? Why did you choose one? or What made you buy a traditional car/vehicle? How does your company being committed to sustainable mobility make you feel? Why is it important for your company to choose sustainable options?) to personal and department goals (How do you already contribute to or participate in your company’s sustainability initiatives? What do you think you’ll get out a more focused approach to sustainable mobility in our department?).
  3. Prioritize for Success – As with any large-scale program, you have to walk before you can run. You’ll want to prioritize programs for an effective, measured rollout. And develop the success metrics that will both support the corporate sustainability program and generate benefits within each group.

From electrified fleets, charging infrastructure and facility allocation planning to energy acquisition and load balancing, to employee and customer loyalty programs, the Sustainable Mobility Plan should be viewed as a living guide for how to build and deploy the best approach that fits your organization’s needs, both present and future.

This article was written by Jane Hoffer, CEO, GoWithFlow on The Urban Mobility Daily, the content site of the Urban Mobility Company, a Paris-based company which is moving the business of mobility forward through physical and virtual events and services. Join their community of 10K+ global mobility professionals by signing up for the Urban Mobility Weekly newsletter. Read the original article here and follow them on Linkedin and Twitter

SHIFT is brought to you by Polestar. It’s time to accelerate the shift to sustainable mobility. That is why Polestar combines electric driving with cutting-edge design and thrilling performance. Find out how.

Published October 15, 2020 — 15:00 UTC


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You can now buy Vizio’s rotating Atmos soundbar



Vizio’s Elevate soundbar has finally hit shelves. You can buy it today for $999.99. The 48-inch soundbar supports Dolby Atmos and DTS:X. The soundbar houses 18 speakers and comes with a wireless eight-inch subwoofer. The cool thing is that some of the speakers rotate — they face upward while you’re playing Dolby Atmos content and point forward for standard audio.

I spoke to Vizio CEO William Wang about the Elevate earlier this year. He said the soundbar is intended to hook non-enthusiast customers on Dolby Atmos by showing them, visually, the difference between the two tiers of audio. He also noted that while the Elevate is asking a steep price, he expects the rotating speakers to appear in lower-cost devices down the road. The Elevate is being positioned as a good companion purchase for Vizio’s first 4K OLED TV, which is also now available.

Currently, you can order the Elevate at Best Buy and Walmart. Vizio says it’s coming to Amazon and Sam’s Club, too, but those don’t appear to have active links yet.


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Don’t Eat Deli Meat if You’re Pregnant or Old, CDC Says



slices of salami on bread, surrounded by pretty food things

Photo: photocrew1 (Shutterstock)

There’s an outbreak of listeriosis linked to deli meat, the CDC says. The exact source has not been tracked down, but they say if you are pregnant, over 65, or have a weakened immune system, to not eat deli meat or take extra precautions.


Listeria bacteria can live at refrigerator temperatures, but are killed by heat. That’s why they turn up in deli meats (including Italian style processed meats like salami) and soft cheeses made with unpasteurized milk. If you’ve ever been told not to eat brie while you were pregnant, this is why—although most soft cheeses in U.S. supermarkets aren’t made with raw milk. In the past few years, Listeria outbreaks have also been linked to lettuce and other produce.

If you don’t fall into those risk groups, listeriosis is not a serious illness. But if you are pregnant when you get it, it could cause miscarriage, stillbirth, or death of your newborn. It can also be serious for people who are elderly or have a weakened immune system.


The CDC says it knows of 10 recent cases in which people were hospitalized, and one died. Here’s what they say about the source:

  • Ill people have reported eating Italian-style meats, such as salami, mortadella, and prosciutto.
  • People have reported purchasing both prepackaged deli meats and meats sliced at deli counters. The investigation is ongoing to determine if there is a specific type of deli meat or common supplier linked to illness.

If you are in one of the higher risk categories (pregnant, older, or with a weakened immune system) the CDC recommends either avoiding deli meats or making sure they are heated just before serving until they are steaming hot. (That’s an internal temperature of 165 Fahrenheit, if you’re able to get a thermometer probe into your salami.)

You should also wash your hands after handling deli meats, clean any surfaces that deli meats or their juices have been in contact with (such as your refrigerator shelves) and make sure you’re not keeping deli meats in the fridge too long. Meat you buy from a deli counter is usually good in the fridge for five days; factory sealed packages are good for two weeks.



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See Who’s Mooching Off Your Netflix Account by Checking Its Recent Access



A screenshot of the Netflix

Screenshot: Joel Cunningham

Depending on how much you pay for your plan, your Netflix account can only be used by so many people at once. Exes, old roommates, or thoughtless siblings—anyone you’ve unwisely trusted with your password—might be mooching off the account you pay good money for, but it’s not too difficult to find out if they are.


A simple trip to your Netflix account settings will allow you to discover the IP addresses and locations of whoever has been accessing your account. Here’s how to find it:

  1. Head to the Netflix home page in your browser and sign in.
  2. In the upper right-hand corner you’ll see your account symbol. Mouse over it, then click “Account.”
  3. Scroll down and click the “Recent device streaming activity” link.
  4. Then click the “See recent account access” link.


You’ll see the IP address, location and type of device that has been watching Netflix with your account, as well as when. You’ll probably be able to deduce who has been using your account from there. Once you know who is mooching, you can ask them to get their own account and stop filling your queue with bad movies, or you can just return to the Account page, choose “Sign out of all devices” and then change your password in your account settings and shut them out for good.

Netflix also allows you to download some content to your device(s), but how many are allowed to do so will once again vary based on the details of your monthly plan. From your Account page, you can also select “Manage download devices” to remove any that are unauthorized; this will remove content downloaded to those devices and free you up to offload content on your own phone or tablet.

This post was originally published in 2016 and updated on October 27, 2020 with more complete, up-to-date instructions and screenshots.


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