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Vitamins Are Still Mostly Useless, Even If They’re Personalized

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Photo: Thunderstock (Shutterstock)

The best explanation I’ve seen for why “personalized” products have bloomed in recent years is that we love to hear stories about ourselves. I think astrology is dumb personally, but I’ll still scroll through a bunch of Sagittarius memes until I see one that tells me something I want to hear. It’s no surprise that trend has extended to vitamins.

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As we noted with personalized protein powder, the whole racket of personalization is about collecting data and selling you a basic product you could get anywhere else cheaper. But to get you to take the quiz and pay extra for the product, the company has to convince you it’s just for you. One vitamin company used to run ads emphasizing how confusing the vitamin aisle can be, as if we’re all just trying to do the basics to be healthy and need someone to hold our hand to solve the impossibly perplexing puzzle of which vitamins we need.

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The appeal is real, but the underlying idea is bullshit. Vitamin supplements are somewhere between mostly useless and completely useless. If you eat fruits, vegetables, and animal products on any kind of regular basis, you almost certainly have all your bases covered. There are a few exceptions, and they’re not exactly secrets: Vegans typically need a B12 supplement. People who are pregnant or trying to become pregnant should get extra folate, and typically do so by grabbing a bottle of prenatal vitamins at the grocery store. (There are a few nutrients where experts disagree; maybe we all need vitamin D supplements, or maybe we’re fine.)

As the National Institutes of Health points out in their page on dietary supplements, almost everybody can get their necessary vitamins from food, and your time and money are better spent on improving your diet than buying pills, even if it’s a slickly-branded algorithm that picks the pills for you. Remember, they’re just going to give you something you could have bought at the store anyway, based on some extremely basic facts like your age and sex.

If you think you have medical issues that mean you need something truly personalized, try this groundbreaking idea: ask your doctor. Vitamin deficiencies aren’t common, but they do exist, and an appropriate medical professional can diagnose one. (By “appropriate,” I mostly mean one who does not make a significant portion of their income from supplements, so skip the chiropractors with pill bottles displayed in the waiting room.)

But if you’re thinking about buying vitamins—personalized or not—just because a company promises to send them to you in cute packaging, remember that youre probably fine without them.

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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