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Video creation and editing platform InVideo raises $15 million

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InVideo, a Mumbai-based startup that has built a video creation and editing platform, has raised $15 million as it looks to court more users and customers worldwide.

The startup offers a freemium web-based editing tool that allows users to create videos that are fit to be published on popular social media platforms (such as Twitter, Facebook, YouTube). It has amassed over 800,000 users in a year since its launch who have created videos in over 75 languages.

It has also courted several high-profile customers including Reuters, AT&T, Dropbox, and P&G, Sanket Shah, co-founder and chief executive of InVideo, told TechCrunch in an interview earlier this week. Some of these customers are white-labeling InVideo platform to their own clients.

InVideo’s $15 million Series A financing round was led by Sequoia Capital India. Tiger Global, Hummingbird, RTP Global, and Base also participated in the round.

Prateek Sharma, VP at Sequoia Capital India, said that InVideo is part of a growing number of startups in India that are building a SaaS platform for the world. “With their stellar product, design and tech capabilities, InVideo is well-placed to become the platform of choice for video creation in a potentially $10 billion market,” he said.

Unlike most SaaS startups that are emerging from India, InVideo is currently not fully monetizing its platform. InVideo app offers a range of functionalities at no charge, and charges only $10 a month for premium clients such as a marketing agency.

Shah acknowledged that the startup could charge these business customers much more, but he said the startup first wishes to reach more users before it looks into monetization opportunities. Furthermore, he is of the opinion that InVideo platform should not cost much in the first place. (During the conversation, it became clear that services such as Notion that offer a range of features to users at no charge have influenced how Shah is thinking about building InVideo.)

To that effect, InVideo plans to remove one of the biggest limitations for free users: the persistent watermark on videos.

InVideo currently does not have any mobile or desktop app. Users go to a web browser, where the startup’s own tech stack allows them to upload the video, make the editing and then process it, Shah said. (Once the video has processed, users see a one-click option to publish it on their social media platforms.) But InVideo plans to release mobile apps by early next year, he said.

Other than this, there are a number of more features including ability for users to collaborate that InVideo is working on, and the new financing around will help accelerate that, he said. The startup, which also has teams in the U.S. and several other countries, also plans to hire more people.

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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