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Tokyo-based collaboration platform BeaTrust lands $2.8 million seed round

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BeaTrust co-founder Masato Kume, co-founder and chief executive officer Kunio Hara and Ryo Nagaoka, vice president of engineering

Founded just four months ago, Tokyo-based BeaTrust has raised a JPY 300 million (about USD $2.83 million) seed round for its enterprise collaboration platform. The startup’s ambitious goal is to change corporate culture at large Japanese companies before expanding into other countries.

The round came from CyberAgent Capital; DNX Ventures; ITOCHU Technology Ventures; STRIVE; One Capital; Delight Ventures; PKSHA/SPARX Algorithm 1st; and Mizuho Capital, along with undisclosed individual participants.

BeaTrust’s platform allows employees at large companies to discover colleagues in different departments with similar interests and skills, and gives them tools to work together on projects.

The startup’s co-founders, Kunio Hara and Masato Kume, met while working at Google in Japan. Before Google, Hara held positions in Tokyo and Silicon Valley at Sumitomo Corporation, Softbank, Silicon Graphics and Microsoft, while Kume worked at Asatsu-DK. During their time at Google, the two focused on helping Japanese startups scale by using Google’s tools.

Hara told TechCrunch that BeaTrust was inspired by his experience working at companies in the United States and Japan, and by the co-founders’ time at Google, where they found cross-department collaboration was an intrinsic part of the culture. The two began to think about how they could bring the same qualities to large Japanese corporations.

“From the standpoint of employees at Google, working there is like a lifestyle. We work together and think about how to facilitate cross-cultural innovation among employees, and that needs a communication and digital infrastructure to support those ideas,” said Hara.

BeaTrust wants to transform Japanese corporate culture, which Hara described as “very siloed and top-down, with very strict rules,” making it harder for people in different teams or departments to communicate or even get to know one another. “There are a lot of initiatives to hire talented people, but it’s not an environment that helps people connect with one another and ask each other for help, which is what leads to new projects,” he added.

The platform is currently in closed beta stage, testing with three late-stage startups that have about 100 to 200 employees each. Its first feature is employee profiles that list skills and experience. Next, BeaTrust will launch tools for users to visualize how teams at their company are organized and modules to enable collaboration on different kinds of projects, including software development.

BeaTrust’s founders said as the platform grows, its target audience will be large enterprises with thousands of employees. The platform is not meant to be a replacement for Slack, which launched in Japan three years ago, or other enterprise communication tools like Microsoft Teams or ChatWork, but serve as a complement, Kume said. Slack and its competitors are meant to enable individual teams within large companies to collaborate, while BeaTrust is designed to help employees discover and strike up working relationships with colleagues they don’t know yet.

While its initial goal is to reshape corporate culture in Japan, BeaTrust founders are also eyeing expansion into European and Asian countries, and markets where large companies are continuing to mandate or encourage remote work because of the COVID-19 pandemic.

“That’s becoming imperative for us because what we hear from a lot of large enterprises is that employees are not used to working remotely, so they need to think about how to shift their lifestyle and continue employee innovation,” Kume said.

Source : TechCrunch Read More

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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