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This $25 Course Can Teach You How to be Savvy in Real Estate Investing



Don’t buy your first property without it.

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October 18, 2020 2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

The world economy is in a challenging place right now, but the real estate market remains quite strong. While real estate isn’t exactly the easiest investing opportunity for everyone given its high prices for entry, it can be an extremely lucrative pursuit. Whether you’re thinking about buying your first investment property or are just interested in the business of it, The Fundamentals of Real Estate Investment Bundle is worth checking out.

Symon He leads this five-course bundle that covers the fundamentals of real estate, how to analyze properties, commercial real estate investment, and more. He is a real estate investor and consultant based out of Los Angeles. He helps private real estate investors with acquisitions and deal structuring and advises startups on financial models and business projections. He has been around the real estate block and knows what it takes to make a profitable investment.

Here, you’ll explore the key concepts you need to understand before you start investing. Through a tailormade course for beginners, you’ll discover foundational real estate concepts, from evaluating residential and commercial opportunities to identifying and mitigating investment risks. Then, you’ll explore practical techniques that professionals use to evaluate real estate investments. You’ll be able to confidently evaluate the potential return of any residential or commercial property and even learn how to analyze wholesale real estate deals. Finally, there’s a course dedicated to investing in properties with partners, understanding how to structure investments and split profits using the Waterfall Distribution Framework.

Ready to start investing in real estate? Learn everything you need to know in The Fundamentals of Real Estate Investment Bundle, now on sale for just $25.


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Running Live Dance Drills at the Armory



A few days ago, I attended the premiere of an hourlong dance performance. In New York City. Indoors. With more than 100 other people.

Let me rephrase that. A few days ago, 98 volunteers, including me — all pretested for Covid-19, all masked, all following strict rules of social distancing — played the role of audience members for an indoor filming of an hourlong dance performance.

The Park Avenue Armory, where the filming took place, is part of a coalition of theaters that are lobbying New York State for special permission to present ticketed performances to reduced capacity, socially distanced audiences. Because of their open spaces and flexible designs, these theaters argue that they can safely return to business now or soon, before standard theaters do. At present, though, only rehearsals, gallery exhibitions and film shoots are allowed.

ImageDancing inside the lines: Ms. Opong in “Afterwardness.”
Credit…Sasha Arutyunova for The New York Times

So, officially, I was a participant in a filming. And while the Armory intends to broadcast the results, some day, in a yet-to-be-determined way, the filming was a bit of a fig leaf. The other volunteers and I weren’t merely pretending to be audience members at a live performance. The experience was real, a feast after famine — and a taste of what going to the theater in New York could be like in coming months.

Since August, the Armory has been the site of rehearsals and workshops, as several artists experiment with the building’s most distinct feature, its barrel-roofed Drill Hall. The room is like an airplane hanger, with 40,000 square feet of open space to spread out in and an enormous volume of air circulating above.

How to take advantage of such a space? What kind of performance suits it and the moment? What do audiences want now? How to make them feel safe?

Different projects have come up with very different answers to those questions. The one being filmed that day was “Afterwardness,” a new work by the Bill T. Jones/Arnie Zane Company. The next closest to being ready is “Social!” — billed as “the social distance dance club” — which is not a performance but an experience featuring the voice and spirit of David Byrne.

Credit…Sasha Arutyunova for The New York Times
Credit…Sasha Arutyunova for The New York Times

At “Afterwardness,” you sit in a chair at least 11 feet away from any other viewer. Nine dancers, young and beautiful even with their faces partially obscured by masks, move all around you — in an empty center space and in wide, tape-demarcated lanes between the chairs. They are far away in the distance or as close as six feet. They don’t touch each other, not even when the choreography calls on them to do the patty-cake.

The music is live and largely elegiac, the dancing virtuosic and mostly abstract though flecked with gestures of vulnerability, pain and anger. From the start — through a journal-entry audio installation before you enter the Drill Hall — you confront the traumas of recent months: the pandemic, the protests. Throughout, voices periodically intone calendar dates in chronological order, starting with March.

In “Social!” — at least as experienced during a late-September workshop — instead of a chair, you have a circle on the floor, six feet in diameter, just for you. The music is a 55-minute D.J. set, a flow of dance tracks designed to be irresistible. There are no dancers, though. Or rather the dancers are you and another 100 or so masked people in their own individual circles, responding to movement suggestions from the recorded voice of Mr. Byrne.

Credit…Stephanie Berger, via Park Avenue Armory

And while Mr. Byrne’s instructions acknowledge the current situation and the strangeness of being inside with so many other people, the dominant tone is of reassurance and permission giving. It’s an invitation to let go, to find your groove, to move together with strangers and see how that feels.

Rebecca Robertson, the Armory’s president and executive director, said she hoped that both “Social!” and “Afterwardness” could open this year, perhaps as soon as November.

These projects, though, are “a march into the unknown,” Ms. Robertson said. “We could fall off a cliff, but going forward is better than sitting around with your hands in your mouth and no artists working and nothing to tell your donors. When I go into that room and see artists at full tilt, it makes me cry.”

Credit…Sasha Arutyunova for The New York Times
Credit…Sasha Arutyunova for The New York Times

Before the pandemic, Bill T. Jones had a show in mind for the Armory, but “Afterwardness” was not it. “Deep Blue Sea” — a big work for a big space, featuring 100 performers and lots of physical contact — was scheduled to premiere there on April 14.

When rehearsals were shut down, Mr. Jones was stunned. “I couldn’t believe it would go on for longer than a month or two,” he said in an interview. “But then the Armory told us they were going to have to postpone longer, and I thought, ‘There goes another gig.’”

“I was despairing, actually,” he continued. “I was thinking, ‘Is this the end of the company?’”

Janet Wong, the company’s associate artistic director, insisted on weekly virtual company meetings. She gave the isolated dancers an assignment to learn bits of old repertory from archival videos. And when the Armory invited Mr. Jones to create a new, socially distanced production, these choreographic fragments became the basis for that work.

Credit…Sasha Arutyunova for The New York Times

Rehearsals at the Armory began in mid-August, the first time in months that Mr. Jones had seen his dancers in person. “They were free,” he said, “and it was profound, and I thought, ‘This is what we do.’”

Still, when he learned exactly what the Armory meant by “socially distanced,” he was skeptical: “‘This is going to kill the theatrical experience,’ I thought.” Yet with every day of rehearsal, he became more convinced that it could work, he said — that intimacy was possible in the vast space, even with all the rules. He quoted Stravinsky: “The more constraints one imposes, the more one frees oneself.”

The project’s music director, Pauline Kim Harris, created a score with the composer and vocalist Holland Andrews. It includes the folk song “Another Man Done Gone” and ethereal and cacophonous passages from Olivier Messiaen’s “Quartet for the End of Time,” written and first performed in a World War II prisoner-of-war camp. Sounds of protest fade in and out. Ms. Kim Harris, on violin, plays her own “8:46,” a homage to George Floyd that sounds like a slow suffocation over that many minutes and seconds.

Credit…Sasha Arutyunova for The New York Times
Credit…Sasha Arutyunova for The New York Times

But the most potent sounds might be the calendar dates, steadily advancing. “Afterwardness” is a psychoanalytic term for a belated understanding of trauma. Mr. Jones intends it ironically. “We would like to believe that we’re putting this behind us, that we’ve earned the truth that comes with distance,” he said. “But it is not behind us. We’re going to have to behave as if we are in a state that is never going to end.”

Before the pandemic, when the scenic designer Christine Jones became an artist in residence at the Armory, she was already imagining using the Drill Hall for a communal dance event. She discussed the idea with another artist in residence, the choreographer Steven Hoggett.

Later, in the lockdown of March and April, as all of her other projects disappeared, she thought about it more. “We were hearing ‘social distance’ so much,” she recalled in an interview. “But ‘social’ is also a word for a dance party, and it occurred to me that social dancing is the antidote to social distancing.”

Credit…Stephanie Berger, via Park Avenue Armory

As Ms. Jones and Mr. Hoggett conceived the event, it would build to a moment of unison, with all the participants doing a simple bit of choreography they had learned from a video before arriving. And Mr. Hoggett knew who should do the demonstrating: Mr. Byrne.

“David is so in his body, and yet every rule of dance is crushed by him,” Mr. Hoggett said. Or, as Mr. Byrne put it: “You see a white guy of a certain age dancing around fearlessly and you don’t have to be intimidated. If I can do this, you can do this.”

At the Armory, Mr. Byrne would not appear in person or on video. He would draw too much of the participants’ focus. But the sense of permission comes through his voice, giving friendly prompts like a philosophical Zumba instructor, reminding New Yorkers how they used to move. Again and again, he tells you not to worry.

In its sincerity and hope and vision of civic engagement as a dance party, “Social!” shares an ethos with “American Utopia,” Mr. Byrne’s recent Broadway show (and the Spike Lee film of it now streaming on HBO).

“That is where I’m at,” Mr. Byrne said, “finding a way to be engaged with the wider world and have it be joyous. This seems to be a way to do that.”

During the September workshops, the three collaborators fine-tuned the playlist and script with volunteers who had been tested for Covid-19. What they learned above all is that people, of many ages and backgrounds, are ready for this. One participant, in tears, said, “This is what dance clubs should always be like.”

The New Drill

Credit…Sasha Arutyunova for The New York Times

Mr. Byrne said that his “touring brain” envisioned franchises: “Social!” in Seattle, Chicago, London. The Armory is the best chance, though, and it remains a maybe.

In the meantime, the filming of “Afterwardness” did happen, like a phase in a clinical trial. When the dancers were finished, they each thanked the audience for coming, and that taken-for-granted exchange was moving.

But it wasn’t the end, as we might have assumed in pre-pandemic days. The audience still had to be shepherded out of the building, one by one, like well-behaved children in a fire drill. That’s the kind of choreography that will be most crucial if such events are to become regular again.


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Social Intelligence Strategies for Early Stage Companies



October 22, 2020 6 min read

Opinions expressed by Entrepreneur contributors are their own.

Growing a startup can be challenging on many fronts, from raising capital to developing technology, but there is one thing that is even more important to its long-term success: hiring the right people. 

As early stage companies look to expand teams to meet customer demand, they need to bring on the best talent, and that means they will be looking for people with certain attributes. Testing of current and potential employees is nothing new; however, recent developments in psychometrics have allowed human resources professionals a much more accurate way to measure different types of intelligence to determine a person’s likelihood of successful performance on the job.

The importance of social intelligence

The concept of social intelligence (SI) was popularized in the late 1990s, when Daniel Goleman released the book Social Intelligence. According to a 2009 interview with Goleman in the Harvard Business Review (“Social Intelligence and the Biology of Leadership“), social intelligence becomes especially important in times of crisis. Notably, in an example cited in the article about a Canadian health care system that was forced to endure a reorganization and drastic cutbacks, it was the nurses and frontline workers with socially intelligent bosses that reported good emotional health and an enhanced ability to care for their patients, even during the stress of layoffs. At the same time, “workers whose leaders scored low on social intelligence reported unmet patient-care needs at three times the rate – and emotional exhaustion at four times the rate – of their colleagues who had supportive leaders,” said Goleman.

Related: 3 Social-Intelligence Methods for Building Strong Stakeholder …

While startup companies tend to favor expertise over social intelligence when hiring someone to guide the company, a crisis manager needs both. 

According to Goleman, “the salient discovery is that certain things that leaders do – specifically exhibit empathy and become attuned to others’ moods – literally affects both their own brain chemistry and that of their followers.” Interestingly, when this occurs, researchers have found that their brains are reacting to one another, either consciously or unconsciously. In a sense, these leaders are able to behave in such a way as to powerfully leverage this system of brain interconnectedness. One conclusion reached here was that a powerful way to become a great leader is finding authentic contexts in which learn the social behaviors that reinforce another person’s social circuitry. Effectively, this practice becomes less about mastering certain skill sets and more about developing a genuine interest in, and talent for, developing positive feelings in the people whose support and cooperation is needed.

The CHRO and the future of work

Today’s human resources leaders recognize the need to be more analytical about identifying leadership talent. Ideally, the CEO and Chief Human Resources Officer (CHRO) partnership plays a pivotal role in the company’s growth. In a recent interview with Hitch, Kelly Steven-Waiss, CHRO of HERE Technologies, says this: “As the key advisor to the CEO, the CHRO must not only be able to understand the external threats and drivers but translate those into strategies to mitigate risk and leverage opportunities. They will need to be THE steward of change across multiple stakeholders, including the board of directors, shareholders, executive peers, and employees.”

A CHRO must be prepared to respond to the rising challenges CEOs face in preparing for the future of work. They will need to predict human capital needs, upskill existing employees and be knowledgeable about the new technologies that are fueling the Fourth Industrial Revolution.

Using psychometrics to evaluate talent

Psychometric testing is used at a little less than 20 percent of companies, most commonly for recruitment and hiring, but also to identify and minimize derailing behaviors among high-potential leaders. Testing reveals how leaders who lack self-awareness fail to learn from their experiences. Research in applied psychometrics has revealed very specific problems among faulty leaders, including:

  • Problems with interpersonal relationships

  • Failure to build and lead a team

  • Lack of self-awareness

  • Inability to learn from feedback and experience

  • Trust/integrity issues

  • Inability to change or adapt

  • Poor composure under stress

  • Over-reliance on strengths

Typically, startups do not have the budget necessary to hire large consulting firms to administer psychometric evaluations for leadership development, nor are they aware of applicable anti-discrimination laws that may apply to such testing. For example, the Americans with Disabilities Act provides specific guidelines for using psychometrics within organizations, saying they must respect people’s privacy and not aim to diagnose potential hires or employees in any way.

Related: Emotional Intelligence is the Secret to Leadership in Times of Crisis

Sports psychologists for the win

In addition to psychometric testing, startups are looking for innovative ways to develop those must-have capabilities that allow leaders to function well in high-stress environments. Some of these “corporate athlete” qualities closely mirror those of professional athletes, such as focus, teamwork, attention to a plan, and building stamina for a big event.

One of the overarching goals for sports and business is helping individuals accept what cannot be changed and gaining control over what can be changed. This means investing time into the aspects of the job that can be personally managed, such as concentration, emotions, and productivity levels. In other words, it is not just about minimizing problems; it is about stretching an individual’s capacities.

Contrary to mainstream beliefs, sport principles and practices are not only used to enhance . In reality, many other elements fall into the realm of sports psychology, such as developing effective team and communication strategies, awareness of one’s role on the team, and establishing plans to execute on short and long-term goals. All of these concepts are vital to success in both sports and business.

Data to insights to action

Just as startups and established businesses rely on big data to gain insights on their customers, their HR executives are placing a higher value on data about employees. One company that is helping them apply psychometric data is SurePeople. 

Using a unique methodology called Predictive People Analytics, SurePeople synthesizes the most relevant people data to derive predictive insights and prescribe specific actions for organizational leaders and stakeholders. By analyzing psychometric data, and anonymous employee feedback, SurePeople empowers leaders to build stronger and more effective teams. The data is also used to help team members with personal development, including achieving higher Emotional, Relational and Team intelligence (ERT-i). 

Whatever course is chosen to enhance individual and team effectiveness, it is evident that psychometrics and social intelligence will play a pivotal role in the success of any startup business, and data will provide valuable and actionable insights. As once wisely stated, “We cannot solve our problems with the same thinking we used when we created them.”

Related: How Bill Gates Learned to Be an Empathetic Leader


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These are the advantages for your SME when allying with large companies to continue their operation and reinvent themselves



Maintain your business operations, connect with your team and automate processes safely. Cisco helps you reinvent your workplace.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!

October 22, 2020 4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

2020 has been a challenging year. The COVID-19 pandemic permanently changed our personal and work lives. In addition, it accelerated the digital transformation of many businesses and organizations. This brought with it new challenges.

In this new normal, remote work will become more and more frequent. A PwC survey of US Chief Financial Officers (CFOs) revealed that more than half (54%) of companies will make remote work a permanent option. Something similar will happen in the rest of the world.

Although there is a distance to avoid the contagion of the coronavirus, this crisis taught us that we can make use of technology to get closer to those we love the most or to continue doing our work. IT became the ally that allowed hundreds of businesses to maintain their operation and even achieve growth, in some cases.

However, the challenges of remote work are not few. Security issues stand out. Did you know that in Mexico cyber attacks increased by 300%? In addition, there are issues to be resolved regarding privacy, simplification and automation of processes.

A bridge of collaboration

Although telecommuting is no longer alien to many entrepreneurs, they are still trying to figure out how to achieve greater productivity and collaboration between their teams and ensure that work keeps moving forward. And, despite the fact that the business reopening has already begun, many will keep the scheme remote because of the benefits they have found in it.

[embedded content]

When the world needs work, work at Webex

There are many large companies that have realized that growing businesses require tailor-made solutions that are simple, flexible, secure and also provide support to the entrepreneur who does not have an IT department.

Cisco wants to become that bridge of possibilities. That is why it makes available to small companies solutions that allow them to reimagine and redesign their work , regardless of where it is done (your home, a cafeteria, during a trip), as long as you have connectivity.

Effective meetings

A strong business starts with strong relationships, so having effective meetings is a priority. In this sense, Cisco offers Webex, a complete collaboration solution in the cloud that combines call, meeting and messaging services in a single subscription. The best thing is that you can use it from a laptop, desktop or through a mobile device.


Something that is already indispensable are videoconferences. In this regard, Webex Meetings offers highly secure embedded audio, video, and shared content from Cisco Webex Cloud. The tool has cognitive collaboration features, a digital voice assistant, and artificial intelligence that make meetings more productive by automating some tasks.

Use this tool for free with the trial plan that Cisco has for you. Webex Meetings allows you to hold meetings of up to 50 minutes and with up to 100 participants, HD videos, screen sharing, and a personal room.

Reliable workplaces

Face-to-face activities begin to resume. How to guarantee the safety and well-being of your collaborators? Trusted Workplace Solutions has Cisco DNA Spaces, a tool that takes advantage of your WiFi infrastructure to monitor density in offices and alert when there is close physical contact.

The company has a portfolio for each type of industry and size of organization. The sectors range from education, healthcare, small construction, transportation, government, oil and energy, financial services, manufacturing, mining and retail. Analyze the option that best suits your needs .


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