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The company formerly known as WeWork will be known as WeWork again

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The We Company, which was once known as WeWork, will change its branding back to WeWork, Reuters reports. It is part of a larger reckoning, as the company recognizes it is in the real estate business, and somehow, nebulously, “tech.”

“We want to be strategic. We want to be innovative. We want to be impactful. We want to be WeWork,” wrote the new CEO of the once and future WeWork, Sandeep Mathrani, in the memo Reuters obtained.

Unless the last thousand years of pandemic have somehow rendered you amnesiac, you may recall that The We Company filed documents to go public in 2019, and got laughed at so hard its founder and CEO Adam Neumann had to quit. Also, the IPO was canceled. But before all that, in January 2019, the company was known as WeWork, and it occupied the most real office estate of any private company in Manhattan.

In January 2019, WeWork announced a rebrand: it would become The We Company, which was meant to reflect that WeWork was only one of three business lines. (The other two were WeLive, a communal apartment space, and WeGrow, for elementary schools, a particular pet project of Rebekah Paltrow Neumann, co-founder of WeWork, cousin of Gwyneth, and wife of Adam.) The We Company rebrand suggested larger ambitions than just a coworking space — a whole WeBrand lifestyle. Perhaps to credulous investors, this looked like an IRL Facebook.

But from the IPO documents in August 2019, the public discovered that in order to get the trademark for The We Company, WeWork paid We Holdings LLC $5.9 million. We Holdings LLC belonged to Adam Neumann, who essentially paid himself $5.9 million for the rebrand. He later said he’d return the money.

By reverting back to WeWork, the Neumann-less company appears to be accepting its future in real estate. (Rental arbitrage is not a terrible business model in non-pandemic times!) This makes sense; a little while ago, Rebekah Paltrow Neumann bought back WeGrow assets from the company soon-to-be-formerly-known-as-the-We-Company so she can build her own school. It is called SOLFL, short for Students of Life for Life, and pronounced “soulful,” I suppose.

Anyway, separately from the (potent!) symbolism of abandoning the intellectual property and other lines of business, the move acknowledges something that was apparent even before the IPO. Just about everyone went on calling The We Company WeWork, no matter what Adam Neumann or anyone else renamed it.

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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