Tech
The company formerly known as WeWork will be known as WeWork again
The We Company, which was once known as WeWork, will change its branding back to WeWork, Reuters reports. It is part of a larger reckoning, as the company recognizes it is in the real estate business, and somehow, nebulously, “tech.”
“We want to be strategic. We want to be innovative. We want to be impactful. We want to be WeWork,” wrote the new CEO of the once and future WeWork, Sandeep Mathrani, in the memo Reuters obtained.
Unless the last thousand years of pandemic have somehow rendered you amnesiac, you may recall that The We Company filed documents to go public in 2019, and got laughed at so hard its founder and CEO Adam Neumann had to quit. Also, the IPO was canceled. But before all that, in January 2019, the company was known as WeWork, and it occupied the most real office estate of any private company in Manhattan.
In January 2019, WeWork announced a rebrand: it would become The We Company, which was meant to reflect that WeWork was only one of three business lines. (The other two were WeLive, a communal apartment space, and WeGrow, for elementary schools, a particular pet project of Rebekah Paltrow Neumann, co-founder of WeWork, cousin of Gwyneth, and wife of Adam.) The We Company rebrand suggested larger ambitions than just a coworking space — a whole WeBrand lifestyle. Perhaps to credulous investors, this looked like an IRL Facebook.
But from the IPO documents in August 2019, the public discovered that in order to get the trademark for The We Company, WeWork paid We Holdings LLC $5.9 million. We Holdings LLC belonged to Adam Neumann, who essentially paid himself $5.9 million for the rebrand. He later said he’d return the money.
By reverting back to WeWork, the Neumann-less company appears to be accepting its future in real estate. (Rental arbitrage is not a terrible business model in non-pandemic times!) This makes sense; a little while ago, Rebekah Paltrow Neumann bought back WeGrow assets from the company soon-to-be-formerly-known-as-the-We-Company so she can build her own school. It is called SOLFL, short for Students of Life for Life, and pronounced “soulful,” I suppose.
Anyway, separately from the (potent!) symbolism of abandoning the intellectual property and other lines of business, the move acknowledges something that was apparent even before the IPO. Just about everyone went on calling The We Company WeWork, no matter what Adam Neumann or anyone else renamed it.
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Tech
Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum
Best Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy
Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy
Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.
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It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!
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Today, exactly one year after Apple first launched the AirPods Pro — and thus the same day the very first AirPods Pro owners will see their one-year warranties expire — Apple has launched a repair program that offers free repairs or replacements for another whole year if your AirPods Pro experience issues with noise cancellation or static.
Specifically, Apple will fix:
Crackling or static sounds that increase in loud environments, with exercise or while talking on the phone
Active Noise Cancellation not working as expected, such as a loss of bass sound, or an increase in background sounds, such as street or airplane noise
Apple says only a “small percentage of AirPods Pro” are affected by the issues, but it apparently wasn’t just an early batch — Apple says affected units were manufactured “before October 2020,” meaning every AirPods Pro ever made might be eligible. That’s quite a recall if so. Apple says it will repair faulty AirPods Pro for two years after you first buy them.
We’ve heard complaints about degraded noise cancellation before, and at least one Verge editor has replaced their AirPods Pro under warranty. It’s nice to hear that Apple isn’t just cutting buyers off as soon as that warranty expires.
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