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Spotify adds an interactive feature for podcasts with launch of ‘Polls’

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Spotify today is introducing a new feature designed to make podcasts more interactive. The company says it’s beginning to test “Polls,” a tool that will allow listeners to engage with podcasts by answering questions posed by the podcast hosts during the show. The polls will appear in the Spotify app, and can be found either on the Now Playing screen or on the podcast episode’s page.

The user can then answer the question and view how their answer stacks up with the rest of the listener base in real-time. They won’t, however, be able to view the results of the poll without first participating themselves.

Participation in polls is entirely optional, Spotify says, and the votes will remain anonymous.

In other words, the goal is not to accumulate individualized data on listeners, but rather give the podcast host a way to better understand their audience. For example, a host could ask the audience to vote on who the next guest should be, or they could ask them to settle a debate that cropped up on the show. Polls will also be able to support either a “choose one” or “choose multiple” option for the answers, to give them some flexibility.

Image Credits: Spotify

Podcasts that support polls will only be able to feature one per episode, and each poll can only pose one question. But there’s no limit to how many total polls the podcast, overall, could include — the creator could offer a poll with every episode, if they preferred.

At launch, the polls feature is only being made available to a small group of beta testers, including The Rewatchables, Incredible Feats with Dan Cummins, and Crime Countdown. Spotify tells TechCrunch it plans to onboard other Spotify Originals and Exclusives over time, as the test progresses. But there’s no specific ETA or timeline for that expansion, at present.

The test will roll out to most Spotify listeners beginning today, September 23. The full Spotify user base will be able to see the polls later on, the company says. This is being considered the start of the beta because no other podcasts have tested the feature ahead of today’s announcement.

This is not the first feature Spotify has introduced to make its app the prefered podcast player.

The company has in the past also rolled out support for podcast playlists, personalized daily podcast recommendations, editorially curated podcast suggestions, and, more recently, video podcasts and podcast top charts. But where many of its other features were designed to attract users to the Spotify app, the addition of Polls is also meant to cater to podcast creators, not just fans.

Spotify today has one of the largest podcast catalogs, now topping 1.5 million podcasts, thanks to its investments in acquiring podcast companies, like Gimlet Media and the Ringer, as well as podcasting tools, like Anchor.

The company, however, just lost one of its biggest exclusive podcast stars, Joe Budden, when it failed to come to terms on a new deal, even after offering the creator a significant raise.

Image Credits: Spotify

Spotify has also been facing the downside of its aggressive podcast acquisition strategy in recent days, as it dealt with the backlash over its $100 million exclusive deal with Joe Rogan. The podcast host had been spreading misinformation about the Oregon forest fires, which he later apologized for. But Spotify faced abuse from listeners and bad PR as people became aware of the problem.

That incident highlighted the difficulties with Spotify’s “exclusives” strategy, where it’s not just buying access to a large star and their audience, but also the headaches they bring with them.

In the meantime, it’s continues to try and woo more podcasters to join its platform by offering creative tools and features, like these new Polls.

During the test, Polls will be available for 90% of of users across all markets, on both iOS and Android devices.

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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