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Ready, Set, Raise, an accelerator for women built by women, announces third class

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In 2018, Leslie Feinzaig, the founder of Female Founders Alliance, launched a free, equity-free accelerator for women called Ready, Set, Raise. The goal was to provide under-networked female founders the coaching and connections needed to raise money.

This year, as funding for female founders drops to 2017 levels, Feinzaig realized why accelerators, hers included, might not work for women as well as they work for men: demo day. A common culminating event in most accelerators, demo day is an event where founders pitch to a room to investors, angels, and journalists with the hope of raising a round and landing some coverage.

“The truth is, you don’t raise a round based on a 5-minute, highly scripted, polished and practiced on-stage pitch,” Feinzaig continued. “You raise it by being able to pitch your startup to any person, at any time, in any context, and get them excited enough to want to participate in your journey.”

So, Feinzaig says the “aha moment” led to Ready, Set, Raise changing its programming, which will run 8-weeks, to be more focused on a “realistic fundraising process” vetted by hundreds of women.

The coronavirus has impacted the way that accelerators work, Y Combinator and Techstars moved to live, virtual programming, which has the opportunity to be more accessible to parents or people who cannot relocate to Palo Alto for three months out of the year. That said, Y Combinator’s latest batch had a drop in diversity, with only 16% of the companies having a founder who identified as female. In the previous batch, nearly 21% of companies had a founder who identified as female.

The drop in access makes Feinzaig’s work even more difficult, and important. This year, as applications rolled in for Ready, Set, Raise, Feinzaig noticed that more mature companies were applying than usual. The detail led to the founder surveying female founders and discovering that women who had the ambition to start a company before the pandemic, are less likely to do so now. Still, she’s optimistic, saying that they saw the “highest caliber of applicants” to her accelerator than ever before.

Today, Ready Set Raise announced its third cohort, including a startup that digitizes retailers which sell outdoor equipment, a marketplace for ethical and legal data exchange, and a digital platform that connects Black women to culturally-aware providers.

Here’s a look at Ready, Set, Raise’s third cohort of startups:

Brightly: Founded by Laura Wittig and Liza Moiseeva, Brightly is a startup that combines commerce, content, and community with the goal of scaling conscious consumerism. It is based in Seattle, WA.

Womp.ai: Founded by Gabriela Trueba, Womp wants to help anyone explore, create, and share 3D. It is based in Brooklyn, NY

FixFake: Founded by Kathryn Harrison and Jason Law, FixFake offers decision support tools to reduce fraud in e-commerce. It is based in Bozeman, MT

tbd health: Founded by Stephanie Estey, Daphne Chen, and Sherwin Lu, tbd health is an at-home, STI screening platform made for women. It is based in New York, NY.

Gearo: Founded by Justine Barone, Gearo digitizes outdoor retailer operations and brings in adventure-seekers as customers. It is based in Denver, CO

Mary Louise Cosmetics: Founded by Akilah Releford, Mary Louise Cosmetics sells natural skincare and personal care products. It is based in Los Angeles, CA

datacy: Founded by CEO Paroma Indilo and Kaleb Wilson, Datacy is a marketplace focused on enabling ethical and legal data exchange. It is based in San Jose, CA.

Health In Her HUE: Founded by Ashlee Wisdom and Eddwina Bright, the company is a digital platform connecting Black women to culturally competent providers. It is based in New York, NY.

The class will begin October 19th. Members will receive coaching from a variety of partners including Cooley LLP, Carta, Grasshopper Bank, Madrona Venture Group, UPS and Zendesk for Startups.

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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