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Pinterest officially launches new Story Pins format in beta

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Pinterest is announcing its spin on the increasingly popular stories format today — Story Pins, which combine multiple pages of images, videos, voiceover and overlaid text.

We wrote about Story Pins back in June, and apparently various versions of the format have been in the works since last year. But the company is only officially launching Story Pins in beta today, along with a number of other tools designed to help creators on the platform.

Asked yesterday how Story Pins differ from the stories we’d see on Snapchat, Instagram or any other social media platform, Pinterest’s head of content, creator and homefeed product David Temple told reporters that Pinterest’s approach is different in a few key ways.

“Story features on other platforms are designed to show you what people are doing,” Temple said. “Story Pins are designed to show you how people are trying new ideas and new products. That means the features and intent are dramatically different.”

For one thing, he noted that they’re not ephemeral, meaning that they don’t disappear after a set period of time, and can still be surfaced via search or other discovery mechanisms: “The best ideas and Story Pins remain relevant for months.”

In addition, the main interaction with a Story Pin (as with other forms of content on Pinterest) is to save it for, rather than a simple like button. And they can include lists of the necessary supplies or ingredients.

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All of this, Temple argued, tilts Story Pins towards inspiration, utility and a general positive tone, as does the gradual way Pinterest is rolling this out.

“We want to be deliberate and thoughtful with the growth that we have on on here, to ensure that the tone for the content and the community remains positive,” he said.

This new feature also makes Pinterest more of a platform where creator content can be published directly, rather than simply distributed and shared after it’s published elsewhere.

To that end, Pinterest is also unveiling new creator profiles designed to showcase a creator’s published content, rather than just the Pins that they’ve saved. It’s also launching a new engagement tab and analytics dashboard, so creators can see how Pinterest users are responding to their content.

Story Pins are being rolled out to select U.S. creators, while the new analytics features are available to all Pinterest users with business accounts.

The announcement comes as Pinterest just broke its daily download record and moved to the top of App Store rankings thanks to interest in iOS 14 design ideas.

Less happily, it also comes after Pinterest employees walked out over the summer following complaints of racial and gender discrimination. Those complaints weren’t addressed directly in yesterday’s press conference, but Temple did emphasize the company’s goal of ensuring that at least 50% of creators publishing Story Pins come from underrepresented backgrounds, and that a similar diversity is reflected in the company’s “creator amplifications and marketing and editorial surfaces.”

“We can only fulfill our mission of helping everyone to create the life they want to live if everyone on Pinterest can find inspiration,” he said. “And it’s really hard to feel inspired if you don’t feel represented.”

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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