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PearPop lets TikTok celebrities monetize by sharing shoutouts and screentime with fans

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PearPop a new Los Angeles-based company, is on its way to racking up nearly 25,000 users in less than a month, and has already landed seed funding from the firm Rocket One Capital.

The company’s premise is simple. Allow fans to bid for shared screen time with their favorite TikTok celebrities, and it’s one that’s attracted the attention of a few of the platform’s stars with several million followers.

The company was able to hook 3,000 users with one post from Anna Shumate, a TikTok star with 6.5 million followers who goes by the handle of “annabananaxdddd,” according to the company’s founder, Cole Mason.

PearPop’s platform works by letting TikTok celebrities set a price for sharing screen time. They can accept bids and preview the content to approve to make sure it’s aligned with their persona on the platform. The payment is made through Stripe and the software verifies payment. Once paid, the celebrity posts the shared screen video.

“We built it for the influencer,” said Mason. “If you’re a fan trying to access your favorite TikTok star, then they can access them through PearPop instead of trying to contact a manager and pay for legal fees. You can simplify that and do that super easily.”

Promotional message from Anna Shumate for PearPop. Image Credit: PearPop

Mason thinks the company can rack up 100,000 users over the next three months and will head out to raise a seed round once he reaches that milestone. An Android and iOS version of the service is expected to launch in November, according to Mason

The journey to founding PearPop began on the floor of an apartment in New York City. Mason was an aspiring model and serial entrepreneur who sold homemade wooden crosses door-to-door as a child and graduated to selling gloves for gamers in high school, Mason had moved to New York when he was signed to Ford Models.

After sleeping on the floor of a friend’s apartment on St. Marks Place in Manhattan’s East Village, Mason tried to land modeling gigs but found more success as a promoter and manager of model apartments (places where young, pretty people can stay for free in exchange for making appearances at a few clubs around New York).

I hated it,” Mason said. “I always wanted to get into stuff in tech.” 

Mason took the cash from his promotion work and turned his attention to the tech industry soon after. As a struggling model who was building a network of friends in social media, he realized that the problem with the platform was breaking through.

His initial solution was to build a platform called GramEnvy, which tried to find a way to growth hack Instagram.

“The only way to grow your own Instagram was to have people post with you or about you and leverage their huge following.” Mason said. It was something easier said than done, and it was made harder by algorithmic changes that ultimately forced GramEnvy to close.

But Mason was bitten by the entrepreneurial bug, and was inspired by the growing success of Cameo to come up with another way that would enable popular minor celebrities on social media platforms (who were working a tier below the A-listers with tens of millions of followers) to monetize their performance on various platforms.

And while Cameo is a way for celebrities to monetize their following, it doesn’t create the exposure that would-be social media stars are looking for. That’s the problem that Mason thinks he’s solved with PearPop. 

Other entrepreneurs, like Spencer Markel, the chairman of the Los Angeles-based children’s clothing and entertainment brand, CubCoats, think so too.

Markel was introduced to Mason by a mutual friend from New York and has come on as an adviser to the company since Mason began working on it roughly 10 months ago. For Markel, the potential to actually share screens via TikTok’s platform makes PearPop a potentially more lucrative option for celebrities.

There’s a lot of different ways that this is going to address a gap in the market,” said Markel. He believes that the service should be a strong monetization opportunity for the TikTok stars who find themselves one level down from their higher-wattage peers with tens of millions of fans. 

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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