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Pantone seeks to normalize menstruation and presents the 'Red period' as the official color



October 6, 2020 2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

This story originally appeared on Nupcias

Now, menstruation has an official color and is called a red period. This period color seeks to normalize and break the taboos that people have when talking about the menstrual cycle.

Pantone defines the color palette that we use every day. Finally, this company is associated with Intimina , a brand aimed at intimate products for women. And this is where the idea of setting an official color for menstruation called period red arises.

Period red is a vibrant, eye-catching and dynamic color. Laurie Pressman, the vice president of Pantone mentions the importance of creating such a tone so that women can feel confident and proud. On the other hand, the red period seeks to normalize, first of all, talk about menstruation.


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How I Turned a $509 Side Hustle Into $10 Million



Financial advisor Jeff Rose talks about the steps he took to grow his side business, resulting in a lucrative buyout offer.

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October 21, 2020 2 min read

Opinions expressed by Entrepreneur contributors are their own.

Two years ago, Jess Rose was offered $10 million for his blog, a project he started as a marketing vehicle for his financial planning business. In this video, he talks about how he grew the blog from his initial investment of $509 into a property worth eight figures. 

Rose’s initial costs for his blog were $12 for the domain, $60 for hosting, $237 for website themes and $200 for a custom logo and header. From there, he wrote, edited and published blog posts as often as he could. His advice for growing a blog:

  1. Flex your BIs (bold intentions). Rose advises keeping your big goals in mind. When he started, Rose’s intention was not to simply start a blog but to create the best financial planner blog ever.
  2. Build something bigger than you. While Rose initially started his blog as a marketing tool, he came to understand how to use the blog to reach and impact people. A setback due to a loss of site traffic resulting from a Google algorithm update helped Rose take a step back and recommit himself to doing more to help people, which he did by starting a YouTube channel and podcast and writing for other financial sites.
  3. Stop asking how and why questions and start asking what and who questions. Rose explains that looking at competitors and asking questions like, “How did they do that?” or, “Why didn’t I get lucky?” are unhelpful, as you have zero control over the answers. Instead, ask questions like, “What do I need to compete?” and, “Who do I need to hire to add quality content to my blog?” the answers to which will impact your revenue.
  4. Change the way you think about growing your business. Rose explains “10 X Thinking,” which he learned about from a quote by Dan Sullivan of Strategic Coach: “It is easier and more fun to 10 X business and life than to double it.” Rose says that if you’re trying to grow by 10 or 20 percent, any steps you implement will have small impacts. Consider growing by a factor of ten to inspire bigger moves.

Related: These 5 Words Are Mental Roadblocks That Will Keep You From Succeeding


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Activists Turn Facial Recognition Tools Against the Police



In early September, the City Council in Portland, Ore., met virtually to consider sweeping legislation outlawing the use of facial recognition technology. The bills would not only bar the police from using it to unmask protesters and individuals captured in surveillance imagery; they would also prevent companies and a variety of other organizations from using the software to identify an unknown person.

During the time for public comments, a local man, Christopher Howell, said he had concerns about a blanket ban. He gave a surprising reason.

“I am involved with developing facial recognition to in fact use on Portland police officers, since they are not identifying themselves to the public,” Mr. Howell said. Over the summer, with the city seized by demonstrations against police violence, leaders of the department had told uniformed officers that they could tape over their name. Mr. Howell wanted to know: Would his use of facial recognition technology become illegal?

Portland’s mayor, Ted Wheeler, told Mr. Howell that his project was “a little creepy,” but a lawyer for the city clarified that the bills would not apply to individuals. The Council then passed the legislation in a unanimous vote.

Mr. Howell was offended by Mr. Wheeler’s characterization of his project but relieved he could keep working on it. “There’s a lot of excessive force here in Portland,” he said in a phone interview. “Knowing who the officers are seems like a baseline.”

Mr. Howell, 42, is a lifelong protester and self-taught coder; in graduate school, he started working with neural net technology, an artificial intelligence that learns to make decisions from data it is fed, such as images. He said that the police had tear-gassed him during a midday protest in June, and that he had begun researching how to build a facial recognition product that could defeat officers’ attempts to shield their identity.

“This was, you know, kind of a ‘shower thought’ moment for me, and just kind of an intersection of what I know how to do and what my current interests are,” he said. “Accountability is important. We need to know who is doing what, so we can deal with it.”

Mr. Howell is not alone in his pursuit. Law enforcement has used facial recognition to identify criminals, using photos from government databases or, through a company called Clearview AI, from the public internet. But now activists around the world are turning the process around and developing tools that can unmask law enforcement in cases of misconduct.

“It doesn’t surprise me in the least,” said Clare Garvie, a lawyer at Georgetown University’s Center on Privacy and Technology. “I think some folks will say, ‘All’s fair in love and war,’ but it highlights the risk of developing this technology without thinking about its use in the hands of all possible actors.”

The authorities targeted so far have not been pleased. The New York Times reported in July 2019 that Colin Cheung, a protester in Hong Kong, had developed a tool to identify police officers using online photos of them. After he posted a video about the project on Facebook, he was arrested. Mr. Cheung ultimately abandoned the work.

ImagePaolo Cirio is a French artist. “It’s childish to try to stop me,” he said.
Credit…Ana Brigida for The New York Times

This month, the artist Paolo Cirio published photos of 4,000 faces of French police officers online for an exhibit called “Capture,” which he described as the first step in developing a facial recognition app. He collected the faces from 1,000 photos he had gathered from the internet and from photographers who attended protests in France. Mr. Cirio, 41, took the photos down after France’s interior minister threatened legal action but said he hoped to republish them.

“It’s about the privacy of everyone,” said Mr. Cirio, who believes facial recognition should be banned. “It’s childish to try to stop me, as an artist who is trying to raise the problem, instead of addressing the problem itself.”

Many police officers around the world cover their faces, in whole or in part, as captured in recent videos of police violence in Belarus. Last month, Andrew Maximov, a technologist from the country who is now based in Los Angeles, uploaded a video to YouTube that demonstrated how facial recognition technology could be used to digitally strip away the masks.

In the simulated footage, software matches masked officers to full images of officers taken from social media channels. The two images are then merged so the officers are shown in uniform, with their faces on display. It’s unclear if the matches are accurate. The video, which was reported earlier by a news site about Russia called Meduza, has been viewed more than one million times.

“For a while now, everyone was aware the big guys could use this to identify and oppress the little guys, but we’re now approaching the technological threshold where the little guys can do it to the big guys,” Mr. Maximov, 30, said. “It’s not just the loss of anonymity. It’s the threat of infamy.”

These activists say it has become relatively easy to build facial recognition tools thanks to off-the-shelf image recognition software that has been made available in recent years. In Portland, Mr. Howell used a Google-provided platform, TensorFlow, which helps people build machine-learning models.

“The technical process — I’m not inventing anything new,” he said. “The big problem here is getting quality images.”

Mr. Howell gathered thousands of images of Portland police officers from news articles and social media after finding their names on city websites. He also made a public records request for a roster of police officers, with their names and personnel numbers, but it was denied.

Facebook has been a particularly helpful source of images. “Here they all are at a barbecue or whatever, in uniform sometimes,” Mr. Howell said. “It’s few enough people that I can reasonably do it as an individual.”

Mr. Howell said his tool remained a work in progress and could recognize only about 20 percent of Portland’s police force. He hasn’t made it publicly available, but he said it had already helped a friend confirm an officer’s identity. He declined to provide more details.

Credit…Paolo Cirio

Derek Carmon, a public information officer at the Portland Police Bureau, said that “name tags were changed to personnel numbers during protests to help eliminate the doxxing of officers,” but that officers are required to wear name tags for “non-protest-related duties.” Mr. Carmon said people could file complaints using an officer’s personnel number. He declined to comment on Mr. Howell’s software.

Older attempts to identify police officers have relied on crowdsourcing. The news service ProPublica asks readers to identify officers in a series of videos of police violence. In 2016, an anti-surveillance group in Chicago, the Lucy Parsons Lab, started OpenOversight, a “public searchable database of law enforcement officers.” It asks people to upload photos of uniformed officers and match them to the officers’ names or badge numbers.

“We were careful about what information we were soliciting. We don’t want to encourage people to follow officers to playgrounds with their kids,” said Jennifer Helsby, OpenOversight’s lead developer. “It has resulted in officers being identified.”

For example, the database helped journalists at the Invisible Institute, a local news organization, identify Chicago officers who struck protesters with batons this summer, according to the institute’s director of public strategy, Maira Khwaja.

Photos of more than 1,000 officers have been uploaded to the site, Ms. Helsby said, adding that versions of the open-source database have been started in other cities, including Portland. That version is called Cops.Photo, and is one of the places from which Mr. Howell obtained identified photos of police officers.

Mr. Howell originally wanted to make his work publicly available, but is now concerned that distributing his tool to others would be illegal under the city’s new facial recognition laws, he said.

“I have sought some legal advice and will seek more,” Mr. Howell said. He described it as “unwise” to release an illegal facial recognition app because the police “are not going to appreciate it to begin with.”

“I’d be naïve not to be a little concerned about it,” he added. “But I think it’s worth doing.”


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Do you have a heroin company? Participate in this ranking that recognizes all companies with purpose and heart



October 21, 2020 5 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

Without a doubt, this 2020 is a challenging year and it is testing everyone in all areas. In business, the leaders who have been challenged to keep their organization healthy and strong.

Unfortunately, not a few companies have been left behind. In Mexico, the Economic Commission for Latin America and the Caribbean (ECLAC) estimates that 500,000 formal companies will permanently close as a result of the COVID-19 crisis, which implies the loss of 1,573,000 jobs.

However, there are those organizations that, despite adverse circumstances, managed to reinvent themselves, maintained their operations, productivity and, above all, protected the most valuable thing: the well-being and happiness of their employees.

Happy and productive companies

Why do people’s happiness and well-being matter? Mercer’s annual report, Global Talent Trends 2020, shows that companies that are paying attention to protecting the health, financial well-being and career aspirations of their employees are up to four times more productive.

“A company that has in its DNA to take care of its employees is a company with a heart, with a purpose, that by applying strategies of well-being and happiness manages to be resilient, positive and productive. Therefore, it is a company that deserves to be recognized as a Heroin company, ”says Nancy Martínez, CEO of LIVE 13.5 °.

In the search to help organizations build more positive, happy and productive workplaces and to recognize those organizations that are already taking the steps to achieve it, this is why this organizational happiness consultancy decided to create the Heroine Companies Ranking .

“It will be different from all those that exist so far,” says the founder of LIVE 13.5º. “It will be developed under a more human vision, inspired by Organizational Happiness and reinforcing universal values in the world of work.”

Photo: LIVE 13.5


What is sought in the Heroine Companies Ranking is to recognize the organizations that seek the emotional, mental, physical, spiritual and financial balance of their collaborators; promote well-being and happiness as a strategic value of productivity and promote the existence of more healthy, positive and resilient companies.

Who can participate in this ranking? Those companies that implement strategies to take care of the well-being of their employees and keep their organization strong; that positively impact society with different initiatives to contribute to a better world; those who adapt quickly, positively and creatively to change; and also, employer brands that continue to be a benchmark for those who are looking for work.

Mexico, Colombia, Costa Rica, Honduras, Panama, Guatemala, El Salvador, Dominican Republic, Nicaragua, Argentina, Peru and Chile are the countries where this ranking will be present.

The award

The company that manages to be ranked with the first place will be able to attend the HR Day at Harvard 2021 . In addition, she will be the recipient of a scholarship for two in the Gross Global Happiness at the United Nations University for Peace in Costa Rica; and the World Happiness Foundation will award him the World Happiness Award. This award will be in addition to the physical recognition and seal of “Heroine Company” that is also awarded to companies that are ranked.

How to take part

Unlike other business rankings, in Empresas Heroinas any company can participate (regardless of the number of employees it has, the amount they invoice per year, the country of origin and the line of business they represent).

Something important, says Nancy, is that, “this ranking is designed so that LIVE 13.5 is not judge and party.” For this reason, there will be auditors during the evaluation process and top-level juries that are globally recognized. Likewise, all participating companies will receive a diagnosis.

The evaluation process

It will be carried out through four phases:

  1. Poll
  2. Evidence
  3. Pitch
  4. Validation of results by the Jury (Hero Hunters)

The evaluation will be carried out by the Happy Work Foundation , who are an international benchmark in research on organizational well-being, they will be in charge of ensuring the scientific and methodological rigor of the measurement.

A total of 18 categories related to organizational demands and labor resources will be evaluated to determine the vulnerability index to psychosocial risk and the Organizational Happiness index of each company that decides to enroll in the ranking.

In Mexico, Entrepreneur will be the revealing medium of the Ranking of Heroine Companies.

Key dates

  • November 30, 2020 is the closing date for registrations.
  • The following months the analysis process will take place.
  • April 2021 , the final results and the names of the hero companies will be announced.

To register for the Ranking, nominate a company or learn more about this great initiative, visit: www.empresasheroinas.com


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