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Oral-B’s absurd $200 AI toothbrush is finally available

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Oral-B iO AI toothbrush

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Oral-B showed off its flashy new AI-powered iO toothbrush at CES 2020. It threw around phrases like “linear magnetic drive” and “oscillating, rotating movements,” but the company didn’t reveal the price. Now, the brush is finally available, and it starts at a whopping $200.

Oral-B insists that the iO is worth the investment. The company spent six years on R&D and got input from over 1,800 users. In clinical studies, the Oral-B iO led to 100 percent healthier gums in just one week and six times more plaque removal along the gumline, compared to a regular old manual toothbrush.

The iO comes with real-time “tracking and coaching,” available through the companion app and the built-in display, which is also used to activate up to seven different brush modes. Supposedly, iO’s “bimodal smart pressure sensor” can adjust the pressure and speed of the brush head to protect gums and enamel. iO is available in black, rose quartz, violet and white.

AI toothbrushes have been around for years, so Oral-B does have some competition. Just a few days ago, Colgate introduced an AI-powered toothbrush that starts at just $50, though Colgate does have higher-end models. Even Quip has a smart electric toothbrush with a companion app, and then there are devices like the Y-Brush, which promises a clean mouth in just 10 seconds.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
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Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

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Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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