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OnePlus brand builder Carl Pei has left the smartphone company

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It’s been tough to talk about OnePlus as a scrappy smartphone startup ever since its close ties with Oppo, Vivo, and electronics giant BBK came to light, but it’s still hard to overstate the impact of Carl Pei, the longtime public face of the company, who confirmed his departure today. As a marketer and brand builder, he used a combination of bold promises, real talk, and unconventional marketing campaigns to turn smartphone enthusiasts simply looking for a good deal into a community of OnePlus fans.

In a blog post on the OnePlus forums, Pei says he’s “looking forward to taking some time to decompress and catch up with my family,” without addressing why he’s doing so now. Rumors suggest that he had a falling-out with fellow co-founder and CEO Pete Lau, and / or that Pei left to start his own new venture, but his memo doesn’t sound like the words of someone who left for a new job.

Either way, it seems abrupt: Android Central and Android Police reported that he had already left the company as of four days ago, and OnePlus wasn’t prepared to answer questions about where he had gone and why. Perhaps the company simply didn’t want to distract from the new phone it launched on Wednesday: the OnePlus 8T. Pei, meanwhile, led the development of OnePlus’ less expensive recent phone: the Nord.

Here’s Pei’s full memo:

After nearly 7 years at OnePlus, I’ve made the difficult decision to say goodbye.

I grew up spending tremendous amounts of time on the internet, building products and communities. Seeing that ideas in one’s mind could be turned into reality and impact people’s lives gave me lots of joy, and I knew early on that this was the path for me.

The world didn’t need another smartphone brand in 2013. But we saw ways of doing things better and dreamt of shaking things up. Better products. Built hand in hand with our users. At more reasonable prices. Fast forward to today, and OnePlus is a strong force to be reckoned when it comes to flagship smartphones. And with the new Nord product line, this success will continue into new market segments.

Having just turned 24 when OnePlus started, it’s where I spent most of my 20s, and also where I grew up. From nervously interviewing my first employee, to facing severe stage fright the first time I presented a product, to learning how to manage a team… The journey has been real. The things we’ve accomplished and learned, I can’t begin to imagine a more rewarding adventure.

Our community joined the movement before we even had a product, back when all we had were ambitions and ideas. From having hundreds of you show up to have ice cream with me, thousands attending our launch events, and tens of millions purchasing our products worldwide; I want to thank you all for believing in us throughout all these years.

And the team. The amazing people that I’ve been fortunate to fight side by side with. The friendships I’ve made here are the most precious parts of this journey. With them, the company is in capable hands.

I am eternally grateful to Pete for taking a chance in this kid without a college degree, with nothing to his name but a dream. The trust, mentorship, and camaraderie will never be forgotten. Thanks for the opportunity of a lifetime.

I’ve never regretted trusting my gut feeling, and this time it’s no different. These past years, OnePlus has been my singular focus, and everything else has had to take a backseat. I’m looking forward to taking some time off to decompress and catch up with my family and friends. And then follow my heart on to what’s next.

With gratitude, Carl

We’ve interviewed him quite a few times at new smartphone launches, and you can almost get a sense of how the company has changed by reading each one.

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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