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Omaze raises $30M after expanding beyond celebrity campaigns

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Omaze, the startup became famous for its celebrity-centric fundraisers, is announcing that it has raised $30 million in Series B funding.

Some of the company’s best-known campaigns include opportunities to meet Michelle Obama, meet Star Wars cast members and visit the set of “Star Trek Beyond.” (I’ll admit that I thew my hat in the ring for that last one.) But co-founder and CEO Matt Pohlson said that in recent years, the Omaze model has shifted away from “talent campaigns” to include fundraisers offering prizes like an Airstream Caravel or a trip to the Four Seasons resort in Bora Bora.

Pohlson said that he became interested in this model after a campaign combining a chance to meet Daniel Craig and win an Aston Martin, which made him wonder whether the Aston Martin would be a big enough draw on its own. Shortly after that, in 2018, he had a near-death experience during surgery, which he said only strengthened his conviction to move the company in a new direction.

Pohlson recalled the surgeon telling him that he’d flat-lined for four-and-a-half minutes, with extremely low chances for survival, and that he only pulled through because of the “love and optimism” coming from the family members in the room with him.

“Because of the one-in-2-million chance I’m getting, I want to put as much of that out in the world as I can,” he said. “The way we do that is through the money we raise and the optimism we spread. Doing that with talent limits the scalability.”

Plus, by organizing its own campaigns, the Omaze team gets to “pick the causes we’re passionate about,” rather than being limited to the causes that celebrities want to support.

At the same time, Pohlson hastened to add that Omaze would never have been able to move in this direction without the help of stars who attracted a big user base, and he said the company continues to pursue talent campaigns as well — they’re just one part of a larger strategy.

With COVID-19, the company had to delay some of its prizes. After all, celebrity meetings and elaborate vacation getaways don’t make a lot of sense right now, but Pohlson said, “People get it.” And overall, the pandemic has actually increased interest, giving people “a deeper desire to give back” while also making them “want to dream more than ever.”

The performance of the average Omaze campaign has quadrupled over the past 18 months, Pohlson said, while revenue has increased by 500%.

Omaze previously raised $12 million in Series A funding. The new round was led by FirstMark Capital, with participation from Causeway Media Partners, BDMI, Tusk Ventures, Inherent Group, Gaingels, Penni Thow’s Copper and Guy Oseary. Thow and Celtics owner Wyc Grousbeck are joining the company’s board of directors.

“Omaze is unmatched in their ability to empower world-changing charities as a leader in experiencial giving and social impact,” Thow said in a statement. “As a new member of the Omaze board, I couldn’t be more excited to support their growth as they continue to scale new categories and expand further internationally.”

More about those growth plans: Pohlson said that after Omaze’s expansion started with cars, it recently launched luxury home campaigns. It will use the new funding to expand those campaigns while also introducing additional campaign categories. He also noted that the company recently launched in the United Kingdom, with plans to expand into Western Europe and Asia.

And although Omaze has already raised more $130 million for charity, Pohlson said that one of his big goals is to make it the first for-profit company to donate $1 billion.

“We want to pave the way for other social entrepreneurs,” he said. “There seems to have this false choice between being able to do good in the world and also having a lot of economic opportunity. Our culture has trouble with people being rewarded for doing good. [At Omaze,] we think that holds back people from doing good.”

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
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When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

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You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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