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Language learning service Babbel says it has now sold over 10M subscriptions

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Babbel, the popular Berlin-based online language learning service, today announced that it has now sold a total of 10 million subscriptions to its service. For a language learning service, that’s quite a substantial number, especially given that Babbel doesn’t really offer a free tier. In part, the company’s march to 10 million subscriptions was accelerated by the COVID-19 pandemic, but Babbel had already seen accelerating growth before, in no small part thanks to its aggressive expansion in the U.S. where Babbel’s subscriber volume and revenue have tripled year over year.

Image Credits: Babbel

The fact that growth accelerated during the pandemic actually came as a bit of a surprise to the team. Typically, at least in the U.S., demand for language learning is somewhat seasonal and users are often motivated to learn a new language because they are preparing a big trip to Europe, for example.

“We know that in the U.S., we typically find the number one motivation that our users give for why they would want to learn a language is travel, which of course, makes sense, because that is your chance to use the language,” Babbel US CEO Julie Hansen told me. “And in fact, last year, there was record travel from the U.S. to Europe. […] I was very, very concerned for the prospects of our business, not to mention the prospects of our national health.”

But with a bit of lag, after the lockdowns in the U.S. (and around the globe) started, Babbel saw an increase in interest in its service because people wanted to use this time for self-improvement. At the same time, Babbel — like so many other education-related services — launched free tiers for high school and college students, too. Hansen said the company saw at least a “couple of hundred thousand” downloads from those initiatives alone. With that, the company’s user base now also skews a little bit younger (though Hansen also credited the company’s advertising on social and especially TikTok for this).

“You can literally draw a graph per country with the date of school closures, the date of lockdown — and then maybe a day or two for the first couple of Netflix series to go by — and then language learning picked up quite quickly,” Babbel CEO Arne Schepker said.

One area that has been challenging is B2B sales, where Babbel (and its competitors) saw an immediate slowdown, but as Hansen noted, some companies also started leaning more into digital training for their employees, maybe in part because they replaced in-person classes with tools like Babbel. Yet, despite the overall slowdown, Babbel still doubled its B2B revenue year-over-year and recently signed on its fellow Berlin -based company Delivery Hero as one of its customers.

Image Credits: Babbel

Ahead of the pandemic, Babbel also started investing in its language travel business after it acquired LingoVentura in 2018. And while the team believes that this business will pick up again over time, Schebker acknowledged that nobody is traveling right now, so this business is currently in a holding pattern.

Looking ahead, the company will soon launch what Hensen called “other learning methods,” but the team isn’t quite ready to talk about these yet beyond the fact that Babbel plans to embrace “a multitude of learning experiences” to meet learners where they are.

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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