Taking too long? Close loading screen.
Connect with us

Tech

Klout Founder Tells the Slightly Dirty Secret of His Success

Published

on

Klout, a website that defined the unctuous early days of social media, used to rate you based on your online presence. In its heyday, a high Klout score could get you special privileges – maybe a free soda – and bragging rights at the Rosewood hotel, the literal Hotel California where VCs checked you into their funds and never let you leave.

Advertisement

Now we know the secret to Klout’s success and it’s kind of dumb.

Co-founder, Joe Fernandez, created the app in 2008 because he fell in love with Twitter during a period of recuperation after jaw surgery. The app rated your personal value based on your Twitter feed and turned it into way to sell marketing data, eventually signing deals with American Airlines and others to offer Klout Perks. In an effort to snag Twitter’s attention, he even set up shop in Twitter’s building in San Francisco.

Advertisement

He sold the company in 2014 for $200 million and is now apparently working on something new, at least according to his Twitter feed.

What he also told us on Twitter is how he snaked the presumably lucrative “influence scoring” market out from under competitors.

“When I started the company it seemed like anyone smart enough to know how to hit the twitter api [sic] and work a calculator had built an influence tracker,” he wrote on Twitter on Sunday. “It was far from guaranteed that we were going to win the space (though the name really clicked with the public and gave us an early lead). We ended up being the first company in the space to raise money. A $1.5m series A.”

That wasn’t much money, even in the early 2010s, so he basically walked upstairs and paid to own the entire influence space.

Advertisement

“One of the first things we did was meet with Twitter and tell them we wanted to start paying for data. At that point I think only Google and Microsoft was paying for access,” he wrote. “We set what felt like a high price ($20k a month if i recall correctly) and made sure that our contract stipulated that anyone else using the data for the same reason had to also pay. This instantly made it hard for all unfunded startups to compete.”

He also made deals with data resellers who agreed to give him an advantage – for a fee.

Advertisement

“With these two moves we made it basically impossible for any new competitors to emerge and for any current competitor to get distribution,” he wrote.

[embedded content]
Advertisement

Startups pull this kind of shit all the time. An aphorism comes to mind when I think about what Fernandez did: behind every great fortune there is always a great crime. But what we forget is that the originator of that phrase, Honoré de Balzac, wrote it differently:

Le secret des grandes fortunes sans cause apparente est un crime oublié, parce qu’il a été proprement fait” or “The secret of a great fortune made without apparent cause is soon forgotten, if the crime is committed in a respectable way.”

Advertisement

This isn’t a crime, but it was an effort to win at all costs. And when the stakes are so low, did it really have to be this way? Fernandez walked away with a few million, is probably pretty pleased, and the entire world got to live inside a massive progressive slot machine of potential virality. Klout spawned the quest for social media clout and, in the end, the company built our current online culture of dragging, dunks, and quote tweeting.

All because homeboy wanted to work with Twitter’s Dick Costolo. The biggest problem? This trick enters startup bro lore going forward: if you can’t win, buy your way into first place. Good for Joe, I guess.

Advertisement

Source : Gizmodo Read More

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Tech

Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

Published

on

Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

Advertisement

Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

Advertisement


Source

Continue Reading

Tech

Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

Published

on

Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

Advertisement

That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

Advertisement

Grab this offer while it’s still around!


Source

Continue Reading

Tech

Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

Published

on

Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

Advertisement

You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

Advertisement


Source

Continue Reading

Trending