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Instagram’s TikTok clone Reels updates to allow longer videos, easier edits

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Instagram is today rolling out a few changes to its TikTok competitor, Reels, after early reviews of the feature criticized its design and reports indicated it was failing to gain traction. The company says it’s responding to user feedback on a few fronts, by giving Reels users the ability to create longer videos, extend the timer, and by adding tools to trim and delete clips for easier editing.

TikTok helped popularize the short, 15-second video — its default setting. But its app also allows videos up to a minute in length, which is a popular option. Reels, however, launched with support for only the 15-second video. Not surprisingly, the Reels community of early adopters has been asking for the ability to create longer videos, similar to TikTok.

But Instagram isn’t giving them the full one minute. Instead, it’s adding the ability to create a Reel up to 30 seconds long. This could force users to create original content for Reels, instead of repurposing their longer TikTok videos on Instagram.

Image Credits: Instagram

The company says it will also now allow users to extend the timer up to 10 seconds and will allow users to trim and delete clips to make editing simpler.

“We continue to improve Reels based on people’s feedback, and these updates make it easier to create and edit. While it’s still early, we’re seeing a lot of entertaining, creative content,” said Instagram Reels Director, Tessa Lyons-Laing.

The tweaks to the video creation and editing process could help to simplify some of the more troublesome pain points, but don’t fully address the problems facing Reels.

What makes TikTok so easy to use is that you don’t have to be a great video editor to make what appear to be fairly polished, short-form videos synced to music. With TikTok’s Sound Sync feature, for example, the app can automatically find music that synchronizes with your video clips, if you don’t want to take full control of the editing experience.

On Reels, there’s more manual editing involved in terms of locating the right music and matching it up with your edits — which you have to do yourself, instead of leaving it up to the tech to do for you.

Image Credits: Instagram

And despite being a shameless attempt at being a TikTok clone, Reels lacks other TikTok features, like duets or its “Family Pairing” parental controls. It also makes it difficult to figure out how to share videos more privately. Reels can be posted to Stories, where they disappear, or they can appear on your profile in their own tab — which is a confusing design choice. Plus, the integration of Reels in the Instagram app contributes to app bloat. TikTok is an entire social network, but Reels is trying to squeeze that broader creative experience into a much smaller box alongside so many other features, like Stories, Shopping, Live Video, IGTV, and more standard photo and video publishing. It feels like too much.

That said, Reels has managed to onboard a number of high-profile users. Today, it’s touting top Reels from creators like Billy Porter, Blair Imani, Doug the Pug, Prince William and Kate, and Eitan Bernath as examples of its creative content.

Even though TikTok’s fate is still a big question mark in the U.S., it’s not clear, at this point, if Instagram will be poised to absorb the TikTok audience in the event of a ban.

Instagram says the option to create 30 second Reels is rolling out today, while the new trimming and editing features are live now. The Timer extension will also roll out in the next few days.

The features will be available in the 50 countries worldwide where Reels is available and elsewhere, as Reels expands to new markets.

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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