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Get a Silicon Valley Social Media Education With This $30 Course



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Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.

October 9, 2020 2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

If you want to succeed in the fast-paced digital marketplace, you need to know how to make your brand stand out online. One of the to do that is through . Billions of people use social media every day, so there are nearly endless opportunities to reach new and existing audiences. But with so many other competitors, it can be difficult to cut through the noise. The Silicon Valley Social Media Marketing Course & Certification can help you create a social media strategy that does just that.

This six-hour course is led by the Silicon Valley Institute. This organization operates in more than 50 countries, providing professionals with cutting-edge training in the world’s most necessary skills.

In this course, you’ll delve into , , , , , LinkedIn, , and other platforms to understand how to leverage each social network. You’ll learn how to stop wasting money by blindly running ads and instead create truly targeted campaigns that convert at much higher rates. You’ll learn how to monetize Instagram, create awesome video ads for YouTube, use promoted pins on Pinterest, and make laser-focused ads for Twitter. Of course, there’s also a dedicated section on Facebook Ads, one of the world’s largest advertising networks. You’ll even learn how to automate your ad campaigns to take some of the workload off yourself. 

Take your social media marketing strategy to new heights. The Silicon Valley Social Media Marketing Course & Certification is on sale now for just $29.99.


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Jeffrey Toobin Is Suspended by New Yorker After Zoom Incident



The New Yorker said Monday that it had suspended the staff writer Jeffrey Toobin and was investigating an incident in which he reportedly exposed himself during a Zoom call among employees of the magazine and WNYC radio.

“I made an embarrassingly stupid mistake, believing I was off-camera,” Mr. Toobin said in a statement to Vice, which reported the incident and the magazine’s investigation. “I apologize to my wife, family, friends and co-workers.”

“I believed I was not visible on Zoom,” Mr. Toobin said of the call, which Vice, citing unnamed sources, said took place last week. “I thought no one on the Zoom call could see me. I thought I had muted the Zoom video.” Mr. Toobin could not be immediately reached on Monday afternoon.

A spokeswoman for The New Yorker, where Mr. Toobin has worked for more than 25 years, said in a statement that Mr. Toobin “has been suspended while we investigate the matter.”

Mr. Toobin is also a senior legal analyst for CNN. The network told Vice in a statement that Mr. Toobin “has asked for some time off while he deals with a personal issue, which we have granted.”

Mr. Toobin is the author of nine books, including “The Oath: The Obama White House and the Supreme Court,” “The Nine: Inside the Secret World of the Supreme Court” and “Too Close to Call.” His book “The Run of His Life” was adapted for television as the FX series “American Crime Story: The People v. O.J. Simpson.”

His latest book is “True Crimes and Misdemeanors: The Investigation of Donald Trump.” Doubleday, which published the book, did not immediately respond to an inquiry about Mr. Toobin.


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Oil Industry Turns to Mergers and Acquisitions to Survive



HOUSTON — The once mighty oil and gas industry is flailing, desperately trying to survive a pandemic that has sharply reduced demand for its products.

Most companies have cut back drilling, laid off workers and written off assets. Now some are seeking out merger and acquisition targets to reduce costs. ConocoPhillips on Monday announced that it was acquiring Concho Resources for $9.7 billion, the biggest deal in the industry since oil prices collapsed in March.

Coming days after the completion of Chevron’s takeover of Noble Energy, the acquisition would create one of the country’s biggest shale drillers and signals an accelerating industry consolidation as oil prices languish around $40 a barrel, just above the levels many businesses need to break even. Just last month Devon Energy said it would buy WPX Energy for $2.6 billion.

But many investors are not sure such deal making will be enough to protect the industry from a sharp decline. The share prices of ConocoPhillips and Concho fell modestly on Monday. The big problem is that the fortunes of oil companies are fundamentally tied to oil and natural gas prices, which remain stubbornly low. Few experts expect a full recovery of oil demand before 2022, and some analysts have gone so far as to declare that oil demand might have peaked in 2019 and could slide in the years to come as the popularity of electric cars grows.

“There’s a lot more red ink than there is black gold,” said Michael Lynch, president of Strategic Energy and Economic Research, who periodically advises OPEC. “Companies are trying to hunker down and weather the storm. Most people don’t think the oil price will recover for a couple of years.”

More than 50 North American oil and gas companies with debts totaling more than $50 billion have sought bankruptcy protection this year. Among the casualties was Chesapeake Energy, a shale pioneer based in Oklahoma City. More failures could come in the next two years as companies are required to repay tens of billions of dollars in debt.

Oil companies are facing daunting uncertainties, particularly as concerns over climate change mount and governments impose tougher regulations to reduce greenhouse gas emissions caused by the burning of fossil fuels. Small companies fear a crackdown on methane leaks and tightening regulations, especially if former Vice President Joseph R. Biden becomes president and Democrats take control of the Senate.

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European oil companies have already begun pivoting away from oil and gas, plotting investments in renewable energy like wind and solar to attract new investors. While those companies have had limited success so far, American companies have for the most part stuck with their traditional businesses. They have adapted to low oil and gas prices by slashing investments by 30 percent or more. The oil and gas rig count has dropped by 569 since last fall, to only 282 operating across the country.

Oil companies are hoarding cash and renegotiating contracts with service companies that drill and complete wells. Rig rental rates are down roughly 10 percent, pressuring the companies that do the field work. More than 100,000 American oil workers have lost their jobs in recent months.

ConocoPhillips, the largest American independent oil company, has been something of an outlier, recently raising its dividend and buying back shares. Nevertheless, ConocoPhillips’ stock price has dropped by roughly half so far this year.

The company is a major producer in the Bakken shale field of North Dakota and Eagle Ford shale field in South Texas. By acquiring Concho, it will become a major player in the world’s most lucrative shale field, the Permian Basin, which straddles West Texas and New Mexico.

With Concho’s 550,000 acres in the Permian, ConocoPhillips will more than triple its current 170,000-acre position in the basin, which became the world’s most productive oil field last year.

Concho is little known outside of Texas but became a major oil producer after it bought RSP Permian for $9.5 billion in 2018. Concho produced more than 300,000 barrels in the second quarter.

“Together ConocoPhillips and Concho will have unmatched scale and quality,” said Ryan M. Lance, ConocoPhillips’ chairman and chief executive, referring to their joint balance sheet, resource reserves and personnel.

The deal would help make ConocoPhillips one of the largest players in the Permian, putting it in the same league as companies that are much bigger than it overall.

“The combination is remarkable,” said Robert Clarke, a vice president and oil analyst at Wood Mackenzie, a research and consulting firm. “Just in regards to scale, ConocoPhillips is adding enough Permian production to nip at the heels of ExxonMobil’s massive program.”

As the shale industry grew over the last decade or so, many smaller companies poured billions of dollars into the Permian and other parts of the country. Now, the process appears to be headed in the opposite direction as the industry retrenches and becomes smaller.

Investment in U.S. shale oil has dropped to an estimated $45 billion this year from roughly $100 billion annually in 2018 and 2019, according to the International Energy Agency. In its annual report released this month, the Paris-based organization said a shakeout was underway.

“The influence of large players is set to grow as acreage is consolidated by larger industry players, and the focus on growth is set to be supplanted over time by a focus on returns,” the report said. “The exuberance and breakneck growth of the early years may be replaced by something a little steadier.”

American oil production fell to 11.2 million barrels a day in September from 13 million at the beginning of the year. The Energy Department expects production to fall an additional 200,000 barrels a day by mid-2021 as companies drill fewer new wells to replace older ones.

The industry has no choice but to cut back. Americans drove 12.3 percent fewer miles inAugust than they did in the same month a year earlier, according to the Transportation Department.

Globally, daily oil consumption was down by more than 6 percent in September from a year earlier, according to the Energy Department. Oil production continues to outpace demand, keeping inventory levels high and prices low.

And the pandemic is not yet under control in many parts of the world. If sustained, the recent increase in coronavirus infections in the United States, Europe and elsewhere could reduce demand for oil and gas even further in the coming months.


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From a bra to a booth: learn the story of Eva, the device that detects breast cancer early



October 19, 2020 13 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

  • This company has managed to raise around 10 million dollars in four years.
  • Eva Center is a booth that will be located in shopping malls around the Mexican Republic, the women will be received by a doctor, who will be in charge of entering them inside the booth and in complete privacy they can perform the study alone.

A series of unfortunate events led Julián Ríos to start his career as an entrepreneur at the age of 16, as the young man lived through the emotional and physical effects of breast cancer with his mother who suffered from the disease. This motivated him to do his bit so that fewer and fewer women had to go through this condition.

“Eva was born five years ago through a very personal motivation, my mother was a breast cancer survivor on more than two occasions and then passed away from the disease. The same story is for my partners, Raymundo and Antonio my co-founders. And as a result of this personal event, we could not sit idly by and decided to dedicate our days to working on something that would prevent some women from suffering what our loved ones have suffered, ”says Julián Ríos in an interview for Entrepreneur en Español .

Julián’s first development was a wearable ( wearable device) that was basically a bra they called Evabra, with which it was possible to detect breast cancer in its early stages through biosensors. However, together with his team, he realized that it was not going to fulfill its mission: to reach all possible women.

Julián Ríos. Photo: Courtesy.

“After 3 years of work and thousands of dollars in investment for this project we realized that we were not fulfilling the original mission, which was to save as many lives as possible, simply for the sale price of the device it would have been a product that only 0.01% of the population could use ”, he says.

From a bra to a booth and a full membership

Evabra’s goal was that by means of a heat sensor it could detect breast cancer in an early, private and non-invasive way. Despite the fact that the team of entrepreneurs and researchers no longer develop the bra but a booth, the purpose remains the same:

“Functionally analyzing the chest through thermal readings, through artificial intelligence but in a more sophisticated technology that is the technology that Eva uses today, which does not require contact on the chest, basically it is the analysis of the thermal pattern of the breastfeed from a distance ”, explains the young man.

Higia Technologies , the old name of Julián’s company, evolved together with their product, now it is called Eva and they offer a care center so that women can take a private exam in commercial places, they also have a membership that gives other benefits in the area of ​​women’s health.

Evabra. Photo: Courtesy.

“Our membership offers women a mammogram that is interpreted by our radiologists, almost unlimited studies in Eva, they can be done once a month or every three months, gynecological oncology consultation if something abnormal is detected in the masto or in Eva so that you do not have to go through the waiting times of the public system and an insurance of breast and cervical ovarian cancer. It is an insurance that compensates in 100 thousand pesos in case of being detected. So Eva, more than just the Eva Center product, aims to be a whole ecosystem of solutions to effectively prevent and combat breast cancer ”, says Julián.

Women can access membership online or purchase it at the centers, although they do not yet have national coverage.

The entrepreneurs have collaborated with institutions such as the Institute of Social Security and Services for State Workers (ISSSTE), the Mexican Institute of Social Security (IMSS), Stanford Medicine X, and others to achieve the technology they offer today. Likewise, it is a method approved by the Food and Drug Administration (FDA) in the United States, by the CE Marking in Europe and is regulated by the Federal Commission for the Protection against Sanitary Risks (Cofepris ) in Mexico.

In private and fast

Eva Center is a booth that will be located in shopping malls around the Mexican Republic, the women will be received by a doctor, who will be in charge of entering them inside the booth and in complete privacy they can carry out the study alone.

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Once inside, the machine will proceed to examine the breast through the creation of a thermal map using infrared light. This analysis has a cost of 400 Mexican pesos (approximately 19 dollars) and lasts less than 10 minutes.

“What we evaluate is the difference in thermal patterns within the chest and what I mean by this is the differences in breast metabolism and that shows us that there are more cells reproducing in an area or that there are more blood vessels in some area. So it is a very different method from mammography because mammography is an anatomical analysis that tells you whether or not there is a mass. What we want to know is how the breast is behaving from a cellular perspective, ”says Julián.

Photo: Courtesy.

Through the measurement of the thermal patterns of the breast it allows to detect thermal anomalies of zero point one celsius, according to the entrepreneur. After the women undergo this analysis, a certified radiologist in clinical thermography makes the risk assessment and gives the result between 24 and 48 to the patient.

“And this principle of seeking to detect cancer in particular breast cancer by means of functional analysis of the breast, is not new since 1970, but it is until now that we can take advantage of much more sensitive and more precise temperature measurement tools together with tools of artificial intelligence to be able to give an effective and precise analysis to the woman for the case of breast cancer ”, explains Julián.

“We do not intend to replace mammograms”

This product is not intended to replace mammograms, rather it wants to become a complement to help early detection of the disease, which is the second cause of mortality in women between 20 and 59 years of age in Mexico .

“Something that I always like to make very clear is that we do not intend to substitute mammography in any way, it is a method other than ours that complement each other very well, there is research where it has been proven that if a method like Eva is used together with a mammogram, the accuracy is up to 98% compared to just getting a mammogram which is 80 or 85% depending on who is interpreting it or only Eva, which is also a number between 80 and 85 percent. So, they are methods that together are more powerful and we don’t want women to use one or the other, we want them to finally use both, that is why we have our membership, which is the backbone of our entire company ”, says Julián.

Likewise, the 21-year-old says that this product does not emit any type of ionizing radiation and the patient is not touched at any time, making it “an incredibly noble and safe method.”

Eva already has teams in the ISSSTE 20 de Noviembre, the National Cancer Institute of Nicaragua, in private gynecological oncological clinics in San Luis Potosí, Guadalajara, Jalisco, and in shopping centers in Mexico City, State of Mexico, Monterrey and Puebla .

For now, Julián’s company focuses on this product and membership and they are not producing bras, but they do not rule out developing a team that can go to people’s homes.

“That will be when the economies of scale and the technologies we use have an accessible price for the general population, today we want to see and help as many women as we can and we can do it with many Eva Centers.”

Just over $ 10 million in four years

Julián Ríos started this company when he was 16 years old and today at 21 he reports that one of the greatest challenges is being able to materialize something this ambitious at such an early age and with so many knowledge gaps.

“Fortunately I was lucky enough to find partners almost as young as me but extraordinarily competent and we were building up the credibility of investors in Mexico and the United States”

In 2018, Y Combinator, an accelerator from Silicon Valley in California, had the opportunity to participate, where they received an investment of $ 120,000. They also managed to attract the attention of some of the most important funds in the world: Khosla Ventures, Hummingbird VC and Sound Ventures, and interesting personalities such as actor Ashton Kutcher, Jessica Livingston, co-founder of Y Combinator and Paul Buchheit, creator of Gmail, who invested 5 million dollars in them.

Photo: Courtesy.

It was thanks to this participation that they began to make their way. However, it was not easy, “since the reluctance to new technologies of a guild as established as the doctor is great … everything has been a challenge but the mission we have is so tangible and so close to our hearts that there are very few things that really deter us. “

In this way, they have been raising capital, and in their most recent round of investment where Kaszek Ventures joined, they raised around three million dollars, “bringing the total fundraising to a little more than 10 million dollars in the last 4 years of company history ”, explains Julián.

“We are going to use this capital to continue saving lives, we only have six centers, we seek to have national coverage and we want the vast majority of women to be part of our membership, which we see as the best package to be protected from all sides. Someone who has seen breast cancer three times tells you, once with my grandmother and two with my mother, if they had had a product like these or a service like these, their life would have been easier, the suffering would have been less So our mission is to reach more Mexican women and after that continue to venture into this investment fund ”.

In this context, Julián shares three tips to achieve an investment:

  1. Conviction and absolute passion. Investors are extraordinarily good at knowing when someone doesn’t have their whole heart in a project. The first thing is to be convinced of the value you are giving to the consumer, that you are bringing to the world and the future of the company but that does not mean that you are closed to the flipback, it is important to know why they are saying no and adjust based on that .

  2. Persistence and Resilience. I saved parts of the story for simplicity, says the entrepreneur, but precisely already being in Y combinator, in one of the best accelerators in the world to which by the way we had applied three times, it was not until the last time that they already accepted us, But even when we were there, we had to go through almost 15 years of investors until one said yes, and once that one said yes, our doors began to open, so persistence is the most important thing, it’s a numbers game. and I did well with only having 15 to 20 us, I have heard stories of hundreds of us to raise capital.

  3. Knock on all the doors. Realize that you already have NO, it is the default and you do not need anyone to present it to you or fly to Silicon Valley, the investors’ emails are out there, write a good email telling a good story and have a good company behind, it is very easy for them to be interested.


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