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France’s Sendinblue, an all-in-one digital marketing platform, raises $160M

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As more companies and brands put the internet at the core of how they run their businesses these days, it’s giving a strong push to the growth of startups that are building tools to help them. In the latest development, Sendinblue, an eight-year-old French startup that has built a platform to help small and medium organizations run all of their marketing — from email, SMS and chat marketing through to automation services, Facebook ads and retargeting — has picked up $160 million in funding.

Bridgepoint, Bpifrance, Blackrock, and previous investor Partech (which led Sendinblue’s $35 million in Series A in 2017) all invested in the round.

The money will be used to help the company build out its presence in North America — where it grew 100% last year — and to continue to add more tools to the mix, both organically and by positioning itself as a consolidator, acquiring smaller marketing tech startups. The company is also building CRM tools and other adjacent areas in the SMB back office so you can see how it might evolve. It’s profitable and is active already in some 60 countries with some 180,000 customers on its books.

The huge funding, for a startup that may not have been on many people’s radar — you could say Sendinblue has come out of the blue — is a sign of the times.

SMBs (like retailers and brands doubling down on e-commerce) have long used the internet for marketing, but the recent pandemic, with its social distancing measures, has highlighted just how many people are spending time (and spending money) online, which has led to a boost in how organizations are using the internet to communicate with customers.

“The whole covid pandemic has accelerated our business,” said Steffen Schebesta, who runs the company’s North American operations (and joined the company when his startup, Newsletter2Go, was acquired several years ago). “We’ve seen a lot of SMBs finding that they need to digitize in order to survive.”

It’s also notable that it’s a French startup raising a large growth round: it’s a signal of how companies from the country are scaling, filling out a mission that French President Emmanuel Macron set out to see the country produce (and invest in) more unicorns.

Sendinblue’s funding news comes on the heels of another French martech company, Sarbacane, also raising a lot of money in recent weeks (France has been known for adtech, but seems that it also has a strong line in marketing tech). Further afield, we’ve seen a number of other startups in the space raising significant rounds this year, including Yotpo, Movable Ink, Adverity, and more.

There seems to be room for all of these, and more. Schebesta described a typical customer for Sendinblue — whose primary goal is to “enable small and medium businesses to be on equal footing with bigger companies in terms of the tools they can use, having access to everything in one platform at an affordable price — as one that may have “outgrown” Mailchimp with a need for more tools and more sophistication. 

While the company’s bread and butter and focus will always be SMBs, in the meantime it’s also picked up a number of high-profile and high-end customers too, including Louis Vuitton, the candy giant Haribo, Fujitsu, Amnesty International and Greenpeace. 

“Sendinblue is positioned in a growing market as more and more SMBs are going digital, especially in the past few months of lockdown,” said Olivier Nemsguern, Partner at Bridgepoint, in a statement. “We seek investments that meet a critical market need. Sendinblue is the perfect example of a company that will make an impact.”

“We have invested in Sendinblue because the company offers innovative solutions for SMBs and has a strong track record of achieving high growth in the U.S. and European market,” added Louis Molis, investment director at Bpifrance. “We’ve seen that Sendinblue’s value is globally extensible and will increase in importance as integrated marketing becomes more important.”

“Sendinblue has quickly become the leading digital-marketing platform for SMBs,” said Bruno Crémel, General Partner at Partech. “As demand for all in one platforms increases, Sendinblue has a unique ability to succeed. We are thrilled to continue to support Sendinblue as the company accelerates its next phase of international growth.”

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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