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FloorFound is bringing online return and resale to direct to consumer furniture businesses

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Over the next five years consumers will return an estimated 40 million to 50 million pieces of furniture that more than likely will end up in landfills, creating tons of unnecessary waste, according to Chris Richter, the founder of a new Austin-based furniture startup, FloorFound.

To reduce that waste, and give retailers another option for their used goods, Richter has launched FloorFound. The company is designed to manage furniture returns and resale for online merchants. So far, companies like Floyd Home, Inside Weather, Outer and Feather (the furniture rental company) are using FloorFound’s services.

“We have a very large pipeline and we’ve been operating since April first,” said Richter. “We can pick up in any major metro locally and inspect it locally. We have a platform layer where we can run inspections against those items.”

As consumers look to reduce their environmental footprint, an easy place to start is by buying used items, Richter said, and he expects that most brands will start to incorporate used and new products in their virtual and real showrooms. “Every brand will commingle new items with resale items,” he said. “We are trying to put retailers in the resale business with their own return inventory.” To prove his point, Richter pointed to companies like REI and The Gap, which have partnered with ThredUp to sell used clothes.

To compliment its returns business and give online sellers a way to work more seamlessly with local vendors the company has logistics partnerships with providers including Pilot Freight Services, Metropolitan Warehouse and Delivery and J.B. Hunt Transport.

Working with co-founder Ryan Matthews, the former director of technology for the Austin-based high end retailer Kendra Scott, Richter has set up a business that can tap into both the demand for better customer service for the return of large items and the growing call for greater sustainability in the furniture industry.

It was an attractive enough proposition to attract a pre-seed investment from Schematic Ventures, a venture fund focused exclusively on technological innovations for supply chain management.

“The broken experience of oversized e-commerce has kept a multi-billion dollar category offline. It’s not a simple problem: oversized items require coordination of a hyper-fragmented micro carrier network, complex physical processing, and then re-injection into an e-commerce channel that aligns with the brand,” said Julian Counihan, a general partner at Schematic Ventures. “UPS and FedEx just aren’t going to cut it. FloorFound is tackling this challenge with a team tailor-made for the task: Chris Richter, Ryan Matthews and Shannon Hardt have backgrounds spanning supply chain, delivery, e-commerce and enterprise software. FloorFound will be the final push that moves the remaining offline categories, online.” 

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The 3 Most Common Mistakes Online Course Creators Make

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These errors will become a roadblock on your road to success.

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October 22, 2020 4 min read

Opinions expressed by Entrepreneur contributors are their own.

Adding an online course to your product suite and having a passive income stream on autopilot sounds amazing, right? And it doesn’t only sound amazing, it truly can be if you put in the work and take the right steps at the to create a digital product that sells and is scalable. 

But many course creators are guilty of either one or multiple of the following mistakes, which derails their progress before they even create the online course. Let’s shed some light on the three most common mistakes course creators make. 

Related: 4 Crucial Things To Consider Before Creating An Online Course

Mistake No. 1: Not creating a proper foundation

Building an online course is no different than building a house. When you build a house, you make sure that its foundation will withstand storms. You also don’t start building the roof before you know the cement that makes up your foundation has dried properly. 

So before you start recording your course content, you must validate your course idea and identify your dream students. You also need to create a name and a market proposition for your product that expresses the results of your course preferably in one word, or maximum in one sentence. 

Paying lots of attention to building a strong foundation at the beginning will set you off on the right path to be able to scale later on. 

Related: 5 Tips for Creating Your First (Successful) Online Course

Mistake No. 2: Never finishing the course

I speak to dozens of people every single day who have attempted to create an online course and have given up halfway through because they didn’t know what they were doing and didn’t know the next steps to take. Valuable knowledge has been temporarily parked on a drive, which then turns out to become a permanent parking spot. 

It’s easy to get distracted and discouraged when you embark on a brand new journey yourself and you haven’t done it before. Many course creators think they can do it alone and it’s easy to “just record a few videos” and “chuck the content into an online platform” … but it really isn’t. 

Creating an online course is a project, and it doesn’t happen overnight. Facing difficulties and hurdles is normal and will happen to you no matter what you do. It’s no different with online courses. You must prioritize and focus on finishing it. 

Related: Are Free Online Courses Worth the Time and Effort?

Mistake No. 3: Not knowing how to market and sell your online course 

At the beginning, the course is brand new to creators themselves, so it’s hard for them to market properly. Many course creators think they can just run Facebook ads to their sales page and see how it goes, only to end up burning lots of cash. If you are just starting out in your field and your course is new on the market, always start off with organic

It takes time to perfect your marketing message, learn about your customers’ objectives and write amazing copy. If you write bad copy on Facebook or in an email, so be it. You lost some time, but you can go back and tweak the copy. But if you write the same bad copy and place ads on it, Facebook becomes a black hole for your hard-earned money. 

Being successful with your online course does require you to build a strong foundation, create the amazing content your audience is asking for and figure out how to market it properly, short-term and long-term. Once you do, you will reap the rewards of your labor.

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Amazon Workers Threaten Shutdown Over Voting

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Workers at Amazon are calling on groups around the country to help shut down Amazon warehouses temporarily on Halloween if the company does not give all its employees a paid day off to vote.

The move is an escalation of the internal pressure being put on executives at the company, the country’s second-largest private employer.

In the past week, more than 6,500 Amazon corporate and tech workers have supported a proposal for all workers to get a paid day off to vote. Others have written to Jeff Bezos, the company’s founder and chief executive.

The organizing is led by Amazon Employees for Climate Justice, which has also mobilized thousands of corporate employees over the past year and a half to push the company to address its climate impact.

“We’ve gotten zero responses… crickets,” the group said about the company’s response to the proposal. The group called for other organizations to help close warehouses for 15 minutes on Halloween by blocking the exits used by Amazon’s trucks and vans.

The group said it had already lined up commitments from 350 Seattle, an environmental organizing group, and the King County Labor Council, a coalition of unions in the Seattle area, to try to shut down some Amazon warehouses in western Washington state.

“It is really to disrupt work for the day, for at least 15 minutes, and to hold space and send a message that this is a very critical election,” said Valerie Costa, the interim executive director of 350 Seattle. “We think it is really important that the country’s second largest employer gives time off to vote given that people are waiting in line for hours to vote.”

Amazon has more than 600,000 workers in the United States. The company did not immediately respond to a request for comment about the call for a temporary shutdown.

Last week, a company spokeswoman, Jaci Anderson, said that in states with in-person voting, workers can request time off at the start or end of their shifts to vote, but how many hours they’re allowed, and whether they’ll be paid, varies based on state law.

Many states require employees to be excused and paid for a few hours if voting conflicts with work schedules. But several battleground states, including Florida and Pennsylvania, do not require employers to provide paid time off for elections.

A growing number of retailers, including Walmart, offer paid time off nationwide, and some, like Best Buy and Patagonia, are closing for a few hours on Election Day, Nov. 3, so employees have time to vote.

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How Juanes 'stole' a Tesla without realizing it

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The singer told his story about the car that did not belong to him.

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October 22, 2020 4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

“Hey boy, in 20 years, nothing like this has ever happened to me!” Said the policeman who came to Juanes’ house after stealing a Tesla by accident . The Colombian singer told his funny story on video through a post on Instagram titled: ‘Storytime: I stole a car. #noesloqueparece ‘ .

“It was a very crazy day, I was in the studio working at 11 at night, Karen Cecilia arrives, my daughter Luna, ‘Juan, Juan, the police arrived at the house, they are outside asking for you’ and I? what?! What did I do? ”, The songwriter begins to tell.

“Well, under me and I find five police cars, 10 policemen armed to the teeth, only their eyes were visible. ‘Sir, we have reported that in this house there is a stolen car .’

Image: Juanes via Instagram

Juanes, of course, explained to the agent that his Tesla was parked, since he had returned from lunch with his wife. He said goodbye and went home, but the thorn was still present.

When he came back down, he noticed that the movies were still there. In addition to verifying that no one was spying on him. “I would look to the sides, to see if a neighbor was watching me,” he continued.

To get out of the doubt, Juanes showed the agents the application of the car, since Elon Musk’s Tesla need one to use. So, a police officer suggested that he check the license plates to be 100 percent sure.

What a surprise it was! Upon entering the vehicle, which was exactly the same as his, he realized that there was a napkin and other objects that did not belong to him. “My @ # da, this is not my car ,” said the singer.

“Mr. Officer, you can’t believe, that’s not my car. I don’t understand how I got on it. How did I open it up and get it started? The two died laughing and he told me ‘ hey boy, in 20 years something like this had never happened to me’ “.

“Karen Cecilia and I literally stole a car without realizing it, in Miami.”

Of course, the official marked the original dream that soon arrived at the artist’s house. He explained that he left the key inside and that is why he was able to use it. “We hug and laugh because this is so crazy.”

But that’s not the end of the curious story. The interpreter of ‘La Camisa Negra’ had to recover his car and he did it in a very particular way. ” I had to get on the patrol in the back, so all scolded .”

“We stole a car and we didn’t even realize it,” concluded the singer.

There is no doubt that the Elon Musk brand of cars Tesla is something to talk about and now it is no exception, even if it was by accident.

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