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Facebook users are pretty bad at telling how much time they spend on it

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A lot of studies and discussion of social media use time spent on the platforms as evidence for various theories and conclusions — but it turns out that people are actually super bad at telling how long they spend on them, according to research from Facebook.

If you were conducting a study that was looking at how social media use potentially affected or was affected by mood, for instance, you would likely rely on self-reported statistics for both measures.

There’s no objective way to measure mood, of course, so you have to rely on what the participant says. And one would think that those people would have a pretty decent grasp on how long they spent scrolling through Facebook, Instagram or Twitter. Not so much!

Everyone understands that these self-reported numbers will have error, and some studies have demonstrated it, but this meta-study from Facebook, comparing self-reporting with actual server logs, shows that the connection is possibly not reliable enough to use for serious scientific work.

Responses to some questions, when compared to internal data, showed that people overestimated their time on site by hours on average. But they also underestimated the number of times they opened the app or site. Take a look at this exciting chart:

Image Credits: Facebook

As you can see, despite what they thought, very few people actually spent more than three hours on the site per day, with the vast majority spending about one. And the opposite was true of logins: Comparably few people thought they opened the app 10 times a day or more, yet that was extremely common. Younger people especially were prone to error, which, given that these studies tend to have more of that demographic, only emphasizes the problem.

None of this is to say that Facebook is not a site people spend a lot of — perhaps too much — time on, even by their own estimate. But it’s important for studies of these phenomena to be based on reliable data, and it seems that self-reported data isn’t that.

As Facebook says: “We suggest that researchers not use these values directly but rather interpret people’s self-reported time spent as a noisy estimate of where they fall on a distribution relative to other respondents.”

In other words, instead of saying “teens who spend two hours or more on Facebook were more likely to…” you might say, “users in the top 10% of self-reported Facebook use were more likely to…” or some such. If exact times online are needed, a tracking app or collaboration with Facebook is probably a good idea.

You can read the full paper describing Facebook’s research here.

Source : TechCrunch Read More

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
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When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

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Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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