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Facebook introduces a new Messenger API with support for Instagram

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Following the updates to Instagram and Messenger that delivered cross-app communication and other features, Facebook today announced its Messenger API has also been updated to allow businesses to manage their communications across Instagram, in addition to Messenger .

Before today, businesses could only respond to customer inquiries through the Instagram app and through Facebook’s unified business inbox. This could work for some smaller businesses, but for larger brands with a high volume of messages, it could be difficult to be efficient this way.

The update means businesses will be able to now also integrate Instagram messaging into the applications and workflows they’re already using in-house to manage their Facebook conversations. Specifically, they’ll be able to use rich media — like photos, URL links and more — and work with developers to integrate the API with their product and customer databases to provide the same experience on Instagram as they do today on Messenger.

For example, a business with a CRM system integration would be able to view the customer loyalty information and take that into account when they respond.

Businesses using the API can also manage their Instagram presence, including their Profile, Shops and Stories, Facebook says.

Image Credits: Facebook

The change comes at a time when Instagram is pushing Shopping as a core activity on Instagram, and follows the launch of Instagram shops and visual changes to the app to highlight shopping features.

According to Facebook, daily conversations between people and businesses on Messenger and Instagram combined grew over 40% over the last year.

With the launch of the new API, Facebook is also introducing new features on Instagram that will allow businesses to respond immediately to common questions using automation, while still offering to connect customers to live support, if needed. An alpha test with partner Clarabridge on this feature indicated that client brands improved response rates on Instagram by up to 55% by managing DMs through its platform.

The updated Messenger API is launching into beta testing with businesses like Adidas, Amaro, Glossier, H&M, MagazineLuiza, Michael Kors, Nars, Sephora and TechStyle Fashion Group, among other consumer brands. The beta is also open to a limited number of developer partners. Today, other businesses and developers can join a waitlist to request access to the API post-beta.

Cross-app communication, a key part of the recent Instagram and Messenger update, is not available in the API at launch, however. For now, the messages will appear a brand’s Messenger or Instagram tab depending on where their customers are messaging from. However, Facebook confirmed it plans to “eventually” bring cross-app communication to businesses and developers in a later update.

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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