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E-commerce platform Whitebox raises $18M

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Whitebox, a startup that manages e-commerce logistics and fulfillment for a variety for brands, has raised $18 million in Series B funding.

While discussing the new funding, CEO Marcus Startzel repeated a point he made after Whitebox raised its $5 million Series A last year — that the startup is differentiated by combining tools for managing e-commerce listings across a variety of marketplaces with the ability to store and ship products from its own warehouse spaces across the United States.

“We really saw an opportunity for a platform that could both sell stuff and move stuff,” Startzel said.

However, he suggested that more recently, “The thing that really shined for us through this period has been third layer of that platform, which is our decisioning layer.” That’s the layer that allows brands to use data to answer questions like, “Should I fulfill this big wholesale order or hold inventory for the marketplaces? Should I inbound a bunch of stuff into Amazon, or do I keep it here in my Whitebox warehouses to potentially fulfill wholesale orders?”

And of course, this is happening as e-commerce has become increasingly important during the pandemic. Startzel suggested that initially, Whitebox’s ideal customer was a “challenger brand” whose business was mostly coming from Shopify, and who needed help as it expanded to Amazon and other marketplaces. But increasingly, the startup is also working with more traditional customers.

“Twenty-five years ago, if you wanted to buy a bottle of ketchup, you had to go to a store and discover a bottle of ketchup as you walked down the condiment aisle,” Startzel said. “Today, the store brands can no longer count on foot traffic, and they’re beginning to recognize how important it is on to be on e-commerce.”

As a result, Whitebox said it saw 40% quarter-over-quarter revenue growth in the first three months of 2020, followed by 78% growth in Q2. And its direct-to-consumer shipments grew 300% over the first half of the year.

Startzel also said that the company took “a very aggressive and conservative approach” to managing its fulfillment facilities during this period — aggressive in the sense that it wanted to ensure that there was no disruption in shipments, conservative in its efforts to make sure the facilities were safe.

The Series B was led by Alan Taetle of Noro-Moseley Partners, with participation from TDF Ventures, TCP Venture Capital’s Propel Baltimore Fund, Merkle global chairman David Williams and Millennial Media co-founder Chris Brandenburg.

“Whitebox remains a leader in this extremely busy and competitive space, and is uniquely positioned to see continued growth,” Taetle said in a statement. “The team has built a technology platform that not only expands the tools and insights that brands need to manage their sales and fulfillment processes from top to bottom, but also powers the larger e-commerce economy by eliminating marketplace complexities. Our investment signifies our confidence in Whitebox and the capabilities that we know the company can bring to the table for new and current customers.”

Startzel said the company will use the new funding to expand its sales and marketing teams, continue developing its technology platform and build out its fulfillment centers — it currently has centers in Baltimore (where Whitebox is headquartered), Las Vegas and Memphis, with plans to expand in the Midwest next year.

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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