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Celonis acquires Czech startup Integromat to accelerate move to process automation

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Celonis began as a company to help customers understand how work flowed through your company by building a process map. This was valuable in itself, but the next logical step was to not only analyze the processes, but find ways to make them more efficient. Today, the company announced it has acquired Czech startup Integromat to help speed up the automation side of the house, which they started building into the platform last year.

The terms of the deal were not disclosed, but Celonis co-founder and CEO Alexander Rinke said the deal was over $100 million. “It was a three digit amount of over $100 million. We can’t disclose the exact price, but we’re just giving this range,” he said. The deal has already closed.

Rinke describes Integromat as an enterprise version of Zapier, one that has been quite successful, building a $10 million business with over 11,000 customers, and will help the company automate processes across applications, something that is difficult to do.

“They really develop what I believe is a disruptive approach to automation. And obviously it’s very important for us because we are we looking to expand our product from being primarily a process mining tool that is focused on surfacing the insights as to how processes executed today, and evolve that into what we call an execution management system, which is on an ongoing basis really helping you to optimize the execution of your key processes,” Rinke explained.

Rinke says that every company has a key set of operations, and if you can begin to automate across these systems, as Integromat enables them to do now, you can begin to squeeze out ways to make your business more efficient through automation.

“We believe that there needs to be a layer that comes in on top of that [key set of operations] to first of all understand what’s going on, measure the capacity that organizations executes with today, measure where the biggest gaps are and where the capacity is trapped, and then also unleash that automation. This is an important piece because when you figure that out, you ideally want to automate as much as possible,” he said.

Integromat’s 60 employees will become part of Celonis, but Rinke says the company’s technology will be both incorporated into the Celonis platform and continue to service current customers as a separate stand-alone product, which has to be good news for those customers.

Celonis launched in 2011 and has raised over $364 million. It raised $290 million last November on a valuation of $2.5 billion. Integromat was launched in 2012 and has not raised any money. Both company’s financial information is according to Pitchbook.

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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