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Celonis acquires Czech startup Integromat to accelerate move to process automation

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Celonis began as a company to help customers understand how work flowed through your company by building a process map. This was valuable in itself, but the next logical step was to not only analyze the processes, but find ways to make them more efficient. Today, the company announced it has acquired Czech startup Integromat to help speed up the automation side of the house, which they started building into the platform last year.

The terms of the deal were not disclosed, but Celonis co-founder and CEO Alexander Rinke said the deal was over $100 million. “It was a three digit amount of over $100 million. We can’t disclose the exact price, but we’re just giving this range,” he said. The deal has already closed.

Rinke describes Integromat as an enterprise version of Zapier, one that has been quite successful, building a $10 million business with over 11,000 customers, and will help the company automate processes across applications, something that is difficult to do.

“They really develop what I believe is a disruptive approach to automation. And obviously it’s very important for us because we are we looking to expand our product from being primarily a process mining tool that is focused on surfacing the insights as to how processes executed today, and evolve that into what we call an execution management system, which is on an ongoing basis really helping you to optimize the execution of your key processes,” Rinke explained.

Rinke says that every company has a key set of operations, and if you can begin to automate across these systems, as Integromat enables them to do now, you can begin to squeeze out ways to make your business more efficient through automation.

“We believe that there needs to be a layer that comes in on top of that [key set of operations] to first of all understand what’s going on, measure the capacity that organizations executes with today, measure where the biggest gaps are and where the capacity is trapped, and then also unleash that automation. This is an important piece because when you figure that out, you ideally want to automate as much as possible,” he said.

Integromat’s 60 employees will become part of Celonis, but Rinke says the company’s technology will be both incorporated into the Celonis platform and continue to service current customers as a separate stand-alone product, which has to be good news for those customers.

Celonis launched in 2011 and has raised over $364 million. It raised $290 million last November on a valuation of $2.5 billion. Integromat was launched in 2012 and has not raised any money. Both company’s financial information is according to Pitchbook.

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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Apple will replace AirPods Pro for free with faulty noise cancellation, static or crackling

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Today, exactly one year after Apple first launched the AirPods Pro — and thus the same day the very first AirPods Pro owners will see their one-year warranties expire — Apple has launched a repair program that offers free repairs or replacements for another whole year if your AirPods Pro experience issues with noise cancellation or static.

Specifically, Apple will fix:

Crackling or static sounds that increase in loud environments, with exercise or while talking on the phone

Active Noise Cancellation not working as expected, such as a loss of bass sound, or an increase in background sounds, such as street or airplane noise

Apple says only a “small percentage of AirPods Pro” are affected by the issues, but it apparently wasn’t just an early batch — Apple says affected units were manufactured “before October 2020,” meaning every AirPods Pro ever made might be eligible. That’s quite a recall if so. Apple says it will repair faulty AirPods Pro for two years after you first buy them.

We’ve heard complaints about degraded noise cancellation before, and at least one Verge editor has replaced their AirPods Pro under warranty. It’s nice to hear that Apple isn’t just cutting buyers off as soon as that warranty expires.

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