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Boom raises $7M Series A in bid to become the ‘Amazon for commercial photography’

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Milan-headquartered scale-up Boom, which offers a two-sided tech platform to let companies book and manage commercial photo shoots, has raised $7 million in Series A funding.

The round is led by Italy’s United Ventures, with the participation from Wellness Holding. It will be used to support the photo tech company’s next stage of growth as it sets its sights on “5% market share” of the $80bn global digital photography market.

Specifically, Boom says it will invest in its proprietary plug & play technology for managing the commercial photography production pipeline, and build a presence in 180 countries, including opening offices and studios in London and New York. The platform combines a marketplace, logistics, photo online storage, APIs and a CRM, with Boom pitching itself as wanting to become the “Amazon for commercial photography”,

“Today, visual content is more vital than ever,” says Boom co-founder and CEO Federico Mattia Dolci. “Data shows that photography is the second most important key driver for successful online commerce after online payments. This was our opportunity”.

Dolci says that, while demand for high-quality content was huge, when the company was founded in 2008, “there was a lack of scalable solutions”. And scale is the name of the game, with estimates suggesting there was more than 2 trillion photos uploaded online in 2019.

“The largest online sellers have massive, ever-growing image libraries,” says the Boom CEO. “And the faster the market grew, the more we recognised a major digital supply-and-demand gap. We could see that countless internet giants were changing the way people shopped online, uploading billions of pictures on their websites and platforms every day, but these same brands had no access to a content provider that could keep up with their scaled-up, global, fast-paced environment. The whole system was expensive and obsolete”.

To address this, Boom has developed a “tech-first” oder system that enables companies and brands to easily commission “high quality, affordable content” on a global scale. The promise is that it offers a simple, streamlined, automated work-flow, coupled with a network of thousands of professional photographers, without compromising on quality. The platform matches a client photoshoot request with the best photographers in the area. It also employs automatic photo-editing to improve raw shots, so that if a brand wants to get access to photos instantly, the photographer can spend less time editing.

Meanwhile, Boom’s order system doesn’t just manage photoshoots. Clients can also book videographers, drone pilots, designers, and other creative assets using the innovative platform.

To that end, Boom claims in excess of 250 major corporate clients including the likes of Deliveroo, Vacasa, Uber Eats, OYO, Lavanda, Casavo, Westwing, Getyourguide and hundreds of SMEs across verticals. It has a presence in more than 80 countries and has processed 3 million images to date, averaging one shoot per minute, across real estate, travel, F&B, and e-commerce.

Adds Dolci: “Our customers can place an order and expect a delivery 24h later, whether the photoshoots take place in Milan, New York, or Sydney, and whether the order calls for one photoshoot or a thousand! We guarantee speed, efficiency, and quality consistency every single time”.

Noteworthy, Boom says it is profitable on a unit economics basis, bar re-investing in its tech and expansion plans, and aims to be fully profitable as early as 2022.

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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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Apple will replace AirPods Pro for free with faulty noise cancellation, static or crackling

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Today, exactly one year after Apple first launched the AirPods Pro — and thus the same day the very first AirPods Pro owners will see their one-year warranties expire — Apple has launched a repair program that offers free repairs or replacements for another whole year if your AirPods Pro experience issues with noise cancellation or static.

Specifically, Apple will fix:

Crackling or static sounds that increase in loud environments, with exercise or while talking on the phone

Active Noise Cancellation not working as expected, such as a loss of bass sound, or an increase in background sounds, such as street or airplane noise

Apple says only a “small percentage of AirPods Pro” are affected by the issues, but it apparently wasn’t just an early batch — Apple says affected units were manufactured “before October 2020,” meaning every AirPods Pro ever made might be eligible. That’s quite a recall if so. Apple says it will repair faulty AirPods Pro for two years after you first buy them.

We’ve heard complaints about degraded noise cancellation before, and at least one Verge editor has replaced their AirPods Pro under warranty. It’s nice to hear that Apple isn’t just cutting buyers off as soon as that warranty expires.

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This 55″ 4K TCL Smart TV Hangs on Your Wall for $200

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

TCL 55″ S434 4K Smart TV | $200 | Best Buy

Best Buy has an insane deal going for a brand new 55″ 4K TCL smart TV. It’s the S434, which is pretty baseline for TCL’s lineup, but at just $200, there’s little to complain about. TCL’s panels are plenty sharp and accurate, and with this set, you’ll get HDR10 compliance for enhanced color and brightness in supported games and video content. This model has Android TV onboard for all your app needs, and with an included voice remote, all your favorite content is just a shout away with the help of Google Assistant.

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