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Audio learning startup Knowable switches to a $9.99-per-month subscription model

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Knowable, the Andreessen Horowitz-backed startup focused on audio learning, is switching business models.

When the company launched last year, it charged users on a per-class basis. Starting today, it’s shifting entirely to a subscription model, where listeners pay $50 annually or $9.99 per month for unlimited access to the Knowable library.

“This gets us closer to our mission of daily, actionable learning,” co-founder and CEO Warren Shaeffer told me. In other words, the subscription encourages people to treat learning through Knowable as an ongoing habit, rather than a one-off experience.

After all, he said Knowable is already seeing a 24% cross-purchase rate as listeners sign up for new courses. Plus, this will allow the company to experience with other formats, such as briefer lessons. And it’s similar to the subscription model offered by MasterClass and other companies offering video classes.

But why focus on audio in the first place? Shaeffer said that he and his co-founder Alex Benzer have “both seen firsthand that a great teacher can change the trajectory of somebody’s life,” but at the same time, they didn’t have time to watch hours of video.

“Every [online learning company] today is very focused on the idea that you need to stare at a screen to learn in a structured way,” Shaeffer said.

Knowable team

The Knowable team

They also saw that many people listen to podcasts when they want to learn new things. So the pair created Knowable with the idea that when you go out for a walk, you can have an easy way to spend that time on what Benzer called “nutritious” content, rather than a “low-calorie true-crime podcast.”

“Warren and I are personally excited about helping people pend less time anxiously doomscrolling, and more time acquiring optimism and confidence through self-guided learning,” he said.

Courses include Alexis Ohanian on entrepreneurship, Mark Bittman on eating well and a variety of experts on public speaking.

Shaeffer said there are now 100 hours of educational content in the Knowable library — about half of it consists of Knowable Originals created by the company’s producers (Knowable’s content team is currently led by former This American Life producer Amy O’Leary), with the other half coming from a new, curated marketplace, where anyone can apply to sell a course.

The content, Shaeffer added, is “audio-first, not audio-only.” Yes, you mostly listen to the classes, but there’s additional material like quizzes and workbooks.

“We think audio is a great catalyst for inspiring,” he said. As a result, Knowable has focused on “soft skills” in categories like professional development, self-improvement and health.

But he also suggested that it’s a “fallacy” to think that you can’t teach more concrete hard skills through audio: “If you want to be a programmer, we’re envisioning a course where someone gets an overview of all the different ways they can learn, and it becomes a launchpad into a deeper dive.”

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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Apple will replace AirPods Pro for free with faulty noise cancellation, static or crackling

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Today, exactly one year after Apple first launched the AirPods Pro — and thus the same day the very first AirPods Pro owners will see their one-year warranties expire — Apple has launched a repair program that offers free repairs or replacements for another whole year if your AirPods Pro experience issues with noise cancellation or static.

Specifically, Apple will fix:

Crackling or static sounds that increase in loud environments, with exercise or while talking on the phone

Active Noise Cancellation not working as expected, such as a loss of bass sound, or an increase in background sounds, such as street or airplane noise

Apple says only a “small percentage of AirPods Pro” are affected by the issues, but it apparently wasn’t just an early batch — Apple says affected units were manufactured “before October 2020,” meaning every AirPods Pro ever made might be eligible. That’s quite a recall if so. Apple says it will repair faulty AirPods Pro for two years after you first buy them.

We’ve heard complaints about degraded noise cancellation before, and at least one Verge editor has replaced their AirPods Pro under warranty. It’s nice to hear that Apple isn’t just cutting buyers off as soon as that warranty expires.

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