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Audible launches a cheaper subscription plan for access to its exclusive podcasts and audio content

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Audible, an Amazon company, is separating its exclusive audio content out into its own plan today with a cheaper subscription that doesn’t include audiobook access. Audible Plus, for $7.95 a month, is the company’s cheapest plan, giving subscribers access to Audible’s collection of exclusive audio content, like podcasts. Crucially, they won’t receive any credits to purchase audiobooks or content outside that catalog.

In the coming weeks, Audible plans to launch more new, exclusive content, including a podcast made with Pushkin Industries, author Malcom Gladwell’s podcast company, and the NBA about the continuing impact of Michael Jordan and the Chicago Bulls, as well as multiple audio narratives starring celebrities like Alicia Silverstone, Michael Caine, and Josh Gad. The company says it has over 68,000 hours’ worth of content in its catalog, among more than 11,000 works. It’s unclear how much of this catalog is third-party versus exclusive content.

Alongside its new plan, Audible is consolidating its Audible Gold and Platinum plans into something called Audible Premium Plus. For $14.95 a month, subscribers will gain access to the full Audible catalog, like Plus subscribers, but will also receive one credit to be used for any content in the Audible library, regardless of price or length. (Platinum users who used to receive two credits a month will still receive two at this price.) The plans are considered to be in a “preview” phase right now with the idea being that feedback will be considered for the official launch. Existing subscribers can access the Audible Plus catalog starting today, and new customers who want to try Audible Plus can start signing up on August 27th.

The entire experience is, for now, ad-free, including the podcasts it brings in from third-party providers. This week, Audible will include Wondery podcasts, like Business Wars, in its catalog. Ad spots will be stripped from the show for Audible.

As for what Audible considers a podcast versus an Audible Original, Rachel Ghiazza, head of US content, says the originals focus more on a narrative beginning, middle, and end. The platform is developing podcast content, but isn’t pulling them in from third-party RSS feeds.

Audible Plus is really about “curation,” she says and getting people hooked on audio content with lots of available options. But seemingly, Audible is focusing more on its broader audio offerings rather than what it’s most well-known for: audiobooks. Audible may not have to pay royalties when people come for its own exclusive content, cutting down on costs. This mirrors Spotify’s strategy of pushing its listeners toward podcasts instead of music. With music, Spotify has to pay artists every time someone listens to a song — the same way Audible pays authors every time someone cashes in an Audible credit for a book. Pushing listeners over to exclusively owned audio content translates only to revenue. In Spotify’s case, it also includes advertising in its podcasts for both premium and free users, letting it double dip in revenue. It’s possible Audible could eventually warm up to advertising, too.

Also intriguing about this launch is Audible’s decision to work only with podcast companies it’s made deals with in advance. Unlike Luminary, which launched with scraped RSS feeds, Audible is setting itself up as an ally to podcast companies — not a platform trying to build its catalog and charge customers for freely available programming. Audible faces serious competition in the audio space, but Ghiazza thinks the service’s exclusive content will make it worth subscribing to.

“What makes us distinct or different is really our focus on expertly curated content, and then also that high quality and that bar of narrative storytelling — that stuff with a beginning, middle, and end,” she says.

Ultimately, the audio platform wars are coming down to exclusives with big names, as well as large enough catalogs to pad out the more expensive, original shows. (Spotify charges $9.99 for a monthly plan while Luminary only charges $4.99.) Still, Amazon has significant money to back up its push into audio, so we’ll likely see more celebrities align themselves with Audible.

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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