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Anima’s latest update draws on the popularity of design and no-code tools

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Anima, the company that turns design prototypes into code, has today announced the launch of Anima 4.0, which will allow designers to create prototypes in Figma that are translated into components in React with the click of a button.

The company was founded by Or Arbel (cofounder of Yo!), Avishay Cohen (who led R&D at Mobli) and Michal Cohen. It launched three years ago with a platform that allowed designers in Figma, Sketch and Adobe XD to translate their designs into HTML code. With today’s launch, those designs (in Figma only, for the moment) can be turned into React components, giving developers the ability to tweak and polish individual components in a coding language that they’re already using.

Enterprise design tools have absolutely blown up over the past several years. As opposed to a time where designers really only had the option to work in Photoshop and developers then had to spend time turning those static images into code, it’s fair to call the design landscape of 2020 crowded.

Platforms like Sketch, InVision, and Figma have aimed to close the gap between designers and developers, and in the lattermost case, designers and other designers, as well. Adobe has also answered the call of growing competition with the launch of Adobe XD.

Anima 4.0 represents yet another shift. The company is riding the wave of enterprise design tool growth, while simultaneously positioning itself in the realm of no-code, another high-growth vertical.

Arbel told TechCrunch that, around the time that Yo was shuttering, he knew that his next venture would be a product that charges money from day one. He also said that he and his cofounders had been frustrated for a long time by the disconnect between designers and developers.

Thus, Anima was born. It costs $40/month to use Anima, or approximately $370 annually. Arbel confirmed to TechCrunch that pricing wouldn’t change with the launch of Anima 4.0 but that it may in the future. The reason for that is that Anima originally took developers out of the picture, allowing designers to build out their designs and translate it automatically into running HTML code.

With this launch, Anima is looking to bring developers back into the fold, speaking to them in React (their native tongue, if you will). That opens the door to charging more per seat or introducing new revenue streams.

Arbel said that Anima was profitable before it ever received its first funding, which came in the form of a $120K check from Y Combinator in the summer of 2018. This year, the company raised $2.5 million in seed funding led by Hetz Ventures, Zohar Gilon, and Ed Lando.

Today, Anima is used by 300,000 designers, developers and product managers from companies like Google, Amazon, Starbucks, and Walmart, among others. Each week, the Anima community converts more than 4,000 designs into code.

The Anima team has grown from four at the onset of the pandemic to 17 now, with a 70/30 split between men and women.

“The greatest challenge is making developer-friendly code,” said Arbel. “Developers are not an easy audience — I know because I’m a developer myself. We’ve been hearing about code generation and. the like since the beginning of the internet, and endless amounts of products have tried and none of them have managed to produce developer-friendly code. They product huge amounts of code that is bloated and hard to understand. Now, there is finally technology can actually make that happen.”

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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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Apple will replace AirPods Pro for free with faulty noise cancellation, static or crackling

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Today, exactly one year after Apple first launched the AirPods Pro — and thus the same day the very first AirPods Pro owners will see their one-year warranties expire — Apple has launched a repair program that offers free repairs or replacements for another whole year if your AirPods Pro experience issues with noise cancellation or static.

Specifically, Apple will fix:

Crackling or static sounds that increase in loud environments, with exercise or while talking on the phone

Active Noise Cancellation not working as expected, such as a loss of bass sound, or an increase in background sounds, such as street or airplane noise

Apple says only a “small percentage of AirPods Pro” are affected by the issues, but it apparently wasn’t just an early batch — Apple says affected units were manufactured “before October 2020,” meaning every AirPods Pro ever made might be eligible. That’s quite a recall if so. Apple says it will repair faulty AirPods Pro for two years after you first buy them.

We’ve heard complaints about degraded noise cancellation before, and at least one Verge editor has replaced their AirPods Pro under warranty. It’s nice to hear that Apple isn’t just cutting buyers off as soon as that warranty expires.

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This 55″ 4K TCL Smart TV Hangs on Your Wall for $200

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

TCL 55″ S434 4K Smart TV | $200 | Best Buy

Best Buy has an insane deal going for a brand new 55″ 4K TCL smart TV. It’s the S434, which is pretty baseline for TCL’s lineup, but at just $200, there’s little to complain about. TCL’s panels are plenty sharp and accurate, and with this set, you’ll get HDR10 compliance for enhanced color and brightness in supported games and video content. This model has Android TV onboard for all your app needs, and with an included voice remote, all your favorite content is just a shout away with the help of Google Assistant.

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