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Anima’s latest update draws on the popularity of design and no-code tools

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Anima, the company that turns design prototypes into code, has today announced the launch of Anima 4.0, which will allow designers to create prototypes in Figma that are translated into components in React with the click of a button.

The company was founded by Or Arbel (cofounder of Yo!), Avishay Cohen (who led R&D at Mobli) and Michal Cohen. It launched three years ago with a platform that allowed designers in Figma, Sketch and Adobe XD to translate their designs into HTML code. With today’s launch, those designs (in Figma only, for the moment) can be turned into React components, giving developers the ability to tweak and polish individual components in a coding language that they’re already using.

Enterprise design tools have absolutely blown up over the past several years. As opposed to a time where designers really only had the option to work in Photoshop and developers then had to spend time turning those static images into code, it’s fair to call the design landscape of 2020 crowded.

Platforms like Sketch, InVision, and Figma have aimed to close the gap between designers and developers, and in the lattermost case, designers and other designers, as well. Adobe has also answered the call of growing competition with the launch of Adobe XD.

Anima 4.0 represents yet another shift. The company is riding the wave of enterprise design tool growth, while simultaneously positioning itself in the realm of no-code, another high-growth vertical.

Arbel told TechCrunch that, around the time that Yo was shuttering, he knew that his next venture would be a product that charges money from day one. He also said that he and his cofounders had been frustrated for a long time by the disconnect between designers and developers.

Thus, Anima was born. It costs $40/month to use Anima, or approximately $370 annually. Arbel confirmed to TechCrunch that pricing wouldn’t change with the launch of Anima 4.0 but that it may in the future. The reason for that is that Anima originally took developers out of the picture, allowing designers to build out their designs and translate it automatically into running HTML code.

With this launch, Anima is looking to bring developers back into the fold, speaking to them in React (their native tongue, if you will). That opens the door to charging more per seat or introducing new revenue streams.

Arbel said that Anima was profitable before it ever received its first funding, which came in the form of a $120K check from Y Combinator in the summer of 2018. This year, the company raised $2.5 million in seed funding led by Hetz Ventures, Zohar Gilon, and Ed Lando.

Today, Anima is used by 300,000 designers, developers and product managers from companies like Google, Amazon, Starbucks, and Walmart, among others. Each week, the Anima community converts more than 4,000 designs into code.

The Anima team has grown from four at the onset of the pandemic to 17 now, with a 70/30 split between men and women.

“The greatest challenge is making developer-friendly code,” said Arbel. “Developers are not an easy audience — I know because I’m a developer myself. We’ve been hearing about code generation and. the like since the beginning of the internet, and endless amounts of products have tried and none of them have managed to produce developer-friendly code. They product huge amounts of code that is bloated and hard to understand. Now, there is finally technology can actually make that happen.”

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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