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Amazon disavows $500 “Prime Bike,” says it has no formal connection to the product

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Yesterday, exercise company Echelon Fitness announced the “EX-Prime Smart Connect Bike,” or “Prime Bike” — a $500 exercise bike developed “in collaboration with Amazon.” News of the bike’s launch sent the share price of smart bike maker Peloton tumbling, as traders anticipated Amazon’s entry into the growing home exercise market.

But on Tuesday evening Amazon denied it had any formal connection to the so-called Prime Bike. The bike’s listing on Amazon’s website was removed and a press release for the product from Echelon Fitness touting its work with Amazon was deleted.

“This bike is not an Amazon product or related to Amazon Prime,” an Amazon spokeswoman told Bloomberg. “Echelon does not have a formal partnership with Amazon. We are working with Echelon to clarify this in its communications, stop the sale of the product, and change the product branding.”

The Echelon Fitness bike certainly looked like a budget alternative to smart bikes made by Peleton, and the news of the collaboration with Amazon made its launch particularly exciting. CyclingWeekly reported that only Amazon Prime members could purchase the $500 bike and said the product was “viewed as a serious contender to Peloton’s crown.”

Despite this, it was also clear that the Prime Bike was a budget alternative to Peloton’s high-end products. Instead of an integrated screen it offered a stand for a tablet. Instead of pedal clips it had simple toe straps. And while the $1,895 Peleton Bike weighs 135 pounds, suggesting a solid construction, the Prime Bike clocked in at a skimpier 80 pounds.

Exactly what happened with the Prime Bike’s launch is unclear. It seems bizarre that a company could accidentally fabricate a collaboration with a retailing giant like Amazon, yet obviously there were crossed wires somewhere. Mirrors of the now-deleted press release for the Prime Bike clearly state that the product is “Amazon’s first-ever connected fitness product.” The release also quotes president and CEO of Echelon Fitness, Lou Lentine, boasting about the companies’ work together.

“We were built on the idea of attainable fitness for everyone. The Prime Bike was developed in collaboration with Amazon, aiming to create an amazing, connected bike for less than $500 and it’s proven to be a phenomenal match,” said Lentine. “Amazon looking to us to partner on their first-ever connected fitness product is recognition of our commitment to deliver quality at a reasonable price-point as reflected in our explosive growth over the last year.”

It’s also worth noting that the Prime Bike itself seems virtually identical to a $500 exercise bike Echelon sells on Walmart. The launch of that product, though, doesn’t seem to have moved markets in the way the Prime Bike did. We’ve reached out to Echelon Fitness for comment and will update this story if we hear more.

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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