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Alpaca raises $10M Series A for its API-powered equities trading service

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This morning Alpaca, a startup that helps other companies add commission-free equities trading to their own products, announced a $10 million Series A. The new capital event was led by Portag3, and included prior investors Social Leverage, Spark Capital, Fathom Capital and Abstract Ventures.

The company previously raised a $6 million pre-Seed and $6 million Seed round that TechCrunch covered last November.

Alpaca is a company that has cropped up in our coverage of the startup and private capital markets recently, adding its perspective to our discussion of API-powered startups and their recent success.

By our math, the new round pushes Alpaca to around $22 million in total funding.

It’s done a lot with the pre-existing funds, including driving its transaction volume sharply higher over the last year. As we’ve seen with commission-free broker Robinhood, transaction volume can be robustly lucrative. In a prior interview with Alpaca CEO Yoshi Yokokawa, the startup confirmed that it generates revenues from routing order flow through specific market makers.

So, as Alpaca’s trading volume grows, so too does its revenue. This matters as we have notes on Alpaca’s trading volume in 2020, and how some of those figures compare to its 2019 results. The data helps explain why, and how the startup attracted new capital.

Here’s the startup’s historical trading volume in dollars, generated via customer’ use of its API:

  • January: $388.1 million
  • February: $591.4 million
  • March: $999.0 million
  • April: $853.6 million
  • June: $1.59 billion
  • July: $1.58 billion
  • August: $959.3 million
  • September, 2020: ~$2 billion

Per the company, that $2 billion result in September is up 10x its year-ago performance, implying that revenue at Alpaca has soared in recent quarters. Fast revenue growth, and possible 10x revenue expansion, is investor catnip. The company’s Series A, therefore, is not a surprise event.

What’s next

Off the heels of this growth, Alpaca wants to go after more enterprise customers and double-down on building features into its API so that it can pursue a vision of providing financial services to everyone on the planet, according to Yokokawa. That hope, by the way, is why the company is building infrastructure tech and not consumer-facing tooling. Alpaca wants to sit behind the scenes, the world ’round, powering other players so that it can have maximum reach. (If it powers lots of different companies’ trading tooling, the startup might be able to reach more total end-users than trying to accrete the world’s trading population to a single, first-party service.)

To accomplish its aspirational goal, the startup needs more folks to build more things. Similar to many startups, Alpaca has gone fully remote and is taking its fresh cash to hire around the world. I asked the CEO if he was adding mostly, say, in-market salespeople as Alpaca looks to expand its customer base globally. He responded that most of its distributed hires have been developers, though some have been marketers as well.

After reducing staff to around 10 when COVID-19 arrived, Alpaca is now 35 people strong. Those folks will help Alpaca grow across two vectors, namely geographic expansion and growth into the enterprise, powered by API development. The company’s work on broker-dealer features is part of its international growth plan.

The API-space is hot. The fintech world is on fire. And inside of fintech itself, we’ve seen a savings and investing boom. Alpaca straddles all of three of those worlds. Let’s see how far it can get with $10 million more.

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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

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Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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