Taking too long? Close loading screen.
Connect with us

Tech

Agile marketing tips to grow your startup even faster

Published

on

Marketing is a volatile landscape in which the only certainty is change, especially when it comes to digital marketing. Every day, huge amounts of content are created, collected, consumed, and distributed across an increasing number of media channels.

Brands compete over increasingly short attention spans of potential and existing customers. Agile marketing helps startups create their own digital presence and reach prospective customers — so you better know how to make it work for you.

What is agile marketing?

Before diving into how to go about adopting it, let’s start by defining what agile marketing means.

Agile marketing is a strategy that you can use to find, test, and implement focused marketing projects. In general, agile strategies involve breaking projects down into component pieces and working on those pieces in sprints (set time periods).

[Read: What audience intelligence data tells us about the 2020 US presidential election]

After each sprint, you evaluate your progress and the overall project to ensure it is moving in the right direction and to verify if any changes need to be made. 

When implementing for marketing projects, these strategies can be used to break down larger projects, including ad campaigns, website user testing, or rebranding. The benefits of implementing agile in marketing workflows include:

  • Clear focus — goals are clearly defined from the start and projects are crafted to fit those goals rather than vice versa. 
  • Nuanced campaigns — a focus on user experience enables teams to leverage customer behaviors and preferences. This enables businesses to create campaigns that are more cost effective and successful, even with smaller audiences. 
  • Consistent growth — feedback loops help teams identify effective strategies and eliminate ineffective ones. This promotes growth and predictable marketing results.

4 reasons your startup needs agile marketing

In my experience, overhauling your marketing strategy may seem like a task best to leave for later, but implementing agile early on is often easier in the long run. Agile workflows require a mindset and cooperation that can be difficult to create once teams have established workflows.

As a startup, you can optimize your marketing with this strategy more easily due to the following advantages — so use them to encourage early adoption.

1. Opportunities for consistent practices and processes

Startups tend to have fluid responsibilities and lots of cross-functionality in their team members which naturally encourages collaboration. Agile can operationalize this collaboration, enabling teams to develop structures for support and joint responsibility. 

Since teams were never siloed in the first place, agile supports staff in naturally sharing ideas and workflows. This structure can then help ensure that timelines are met and processes are refined without interrupting productivity as a startup grows. 

2. Faster knowledge sharing creates shared understanding

Due to the overlapping responsibility and collaboration that comes with agile teams, it is easier for team members to share knowledge and skills sets.

This can help reduce back and forth cycles of creation and approval and ensure that members better understand each other’s perspectives and capabilities. 

3. Incorporating agile marketing values in leadership early

Since startups do not come with an extensive history of “how things are done” leaders may be less likely to oppose agile strategies. Likewise, early startup hires who begin with agile workflows are more likely to carry that understanding and mindset into leadership roles in the future. 

This early indoctrination of agile enables startups to create a business culture that supports and promotes agile. When implemented well, this can grant teams greater flexibility to do what they know and can drive marketing innovation for the company. 

4. Agile project management tools from the start

Another way the freedom of startups feeds into agile benefits is in tooling. New companies do not have the technical debt or contract limitations that older companies do.

This means they can more easily adopt tooling that supports agile workflows. This reduces the overall IT burden since you can avoid costly integrations or retraining. 

Try to incorporate agile marketing into your startup’s strategy as early as possible.

Agile marketing: 4 tips to do it right

When implementing agile marketing strategies, I’ve found the following tips can help reduce workflow conflicts, encourage collaboration, and ensure continual improvement. 

1. Select team members wisely

When creating your team, you should focus on gathering cross-functional members with diverse and relevant skills. Typical roles and skills to gather include graphic designers, content writers, database specialists, marketing automation specialists, and demand generation specialists.

When selecting your members, prioritize those who bring the skills you need (or don’t have) and can collaborate well. 

2. Ensure visibility

For agile marketing teams to collaborate successfully, you should maintain visibility of several aspects, including:

  • Project goals and progress — including the goals of the current sprint, the overall project goals, which tasks are in which sprint, and the timeline for completion. To accomplish this, teams often adopt tools such as kanban boards that enable the creation, assignment, and tracking of tasks. These tools may also include dashboards for metrics or timelines.
  • Customer base including who target customers are, their preferences, and how effective various strategies are with that audience. Teams can ensure this information is visible through customer relationship management (CRM) systems, visualizations of demographics, website heatmaps, and results from customer surveys.
  • Available media assets — including assets from previous campaigns, branding assets, and information about where assets are currently in use. Visibility of media assets is often managed with digital asset management systems (DAMs), which enable teams to create detailed libraries of assets and asset use.

3. Meet frequently

Teams should be in frequent contact with each other to help hold each other accountable, brainstorm solutions to issues that arise, and update each other on progress.

Meetings don’t have to be long (or in person) but should be orderly, with points to be addressed, and routinely scheduled. Often, teams meet once a day to check in but can meet more frequently as long as meetings don’t interfere with productivity. 

4. Learn from your mistakes

One of the greatest benefits of agile is that it’s iterative but only if you learn from your mistakes. With each sprint you have an opportunity to evaluate your workflows, goals, and progress. If anything isn’t working as well as expected, you should identify improvements before moving on to the next sprint. 

As long as you evaluate progress and implement improvements, you can minimize your risks and maximize the revenue generated by your campaigns. However, if you ignore issues or don’t objectively evaluate strategies, you will have a hard time benefiting from agile. 

Conclusion

Agile marketing strategies break projects down into short and actionable sprints, which are much easier to implement, track, and measure. Setting up clear goals enables you to achieve them faster and with ease.

A clear workflow can help you to set up nuanced campaigns, which are typically cost-effective and highly successful. You can also leverage agile marketing to create a feedback loop that ensures your team works effectively and collaborates well with all involved parties.

Now what are you waiting for? Go try it out!

Published October 27, 2020 — 07:30 UTC

Source

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Tech

Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

Published

on

Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

With this wireless charger lamp, you can make this crucial step of your nightly routine even easier by just setting your phone on the wireless charging pad and… well, that’s all there is to it!

Advertisement

Other functions include multiple lighting modes as well as a sleep timer option for auto shut-off of the light after 30 or 60 minutes.

This lamp can be yours in white for $18 if you clip the coupon on Amazon (it’s below the original $40 price) and add promo code ABC88699 at checkout.

You can snag the black version for $20 using the same code—no coupon though, sorry.

Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

Advertisement


Source

Continue Reading

Tech

Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

Published

on

Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

Advertisement

That means you can insulate and keep two dishes of food warm for only $11 instead of $30. What’s more, your Luncia carrier will arrive by Christmas if you order today as a Prime member.

Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

Advertisement

Grab this offer while it’s still around!


Source

Continue Reading

Tech

Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

Published

on

Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

Advertisement

You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

Advertisement


Source

Continue Reading

Trending