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A beginner’s guide to diversity, equity and inclusion

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After Minneapolis police killed George Floyd and the subsequent racial justice uprising, many people in tech shouted from the rooftops that “Black Lives Matter,” despite having subpar representation of Black and Latinx folks at their companies. In some cases, these companies’ proclamations of “Black Lives Matter” felt especially performative in contrast to their respective stances on Trump and selling their technology to law enforcement agencies. 

Still, this has led to an increased focus on diversity, inclusion and equity in the tech industry. If you’re wondering things like, “Where do I find Black and brown talent?” or saying, “I’d invest in Black and Latinx people if I could find them!,” then this is for you. 

Below, you’ll learn about some of the issues at play, some of the key organizations doing work in this space and access a glossary of frequently used terms in the realm of diversity, equity and inclusion in tech.


The data



Glossary of terms


Below, you’ll find a list of commonly used terms when talking about diversity, equity and inclusion.

  • Ableism: Discrimination that favors able-bodied people.
  • Accomplice: Someone who uses their privilege to actively advocate for change as it pertains to BIPOC, women, disabled people and so forth. An example of this is a white person who calls out racism in the workplace.
  • Ally: A more passive version of an accomplice. An example of an ally is someone who supports the cause but may not put themselves on the line.
  • Anti-racist: “To be antiracist is to think nothing is behaviorally wrong or right — inferior or superior — with any of the racial groups. Whenever the antiracist sees individuals behaving positively or negatively, the antiracist sees exactly that: individuals behaving positively or negatively, not representatives of whole races. To be antiracist is to deracialize behavior, to remove the tattooed stereotype from every racialized body.” – Ibram X. Kendi
  • BIPOC: Black, Indigenous and people of color. This term is an alternative to simply saying “people of color,” which fails to recognize the unique experiences and hardships of Black (slavery) and Indigenous (genocide) folks in the U.S.
  • Cisgender: Person whose gender matches their sex assigned at birth.
  • Culture fit: Code for “looks like me, thinks like me,” which can lead to homogeneous workplaces.
  • Diversity report: An oftentimes yearly report where tech companies show their employee demographic breakdown.
  • Equality: Treating everyone the same, regardless of any structural barriers of discrimination.
  • Equity: Treating people in fair and just ways that take into account systemic discrimination and other structural barriers.
  • Gender nonconforming: People who identify with no specific gender.
  • Imposter syndrome: When individuals doubt their worth and accomplishments and fear being exposed as a fraud.
  • Intersectionality: The concept that people face multi-faceted layers of discrimination as a result of their intersecting identities relating to race, gender, class, sexual orientation, etc. For women and trans people of color, the oppressive institutions of racism, sexism, homophobia and transphobia all come into play and cannot be examined separately.
  • Microaggression: Casual comments, behaviors or actions that are driven by underlying biases about a particular race, gender, sexuality or other characteristic. A classic example of this is telling a Black person, “You’re so articulate!” or, “You’re the whitest Black person I know!” The former suggests it’s rare for Black people to be articulate while the latter implies that Black person’s behavior doesn’t fit in with society’s stereotypical ideas of Blackness.
  • Performative: Engaging in woke speak without taking action.
  • Pipeline problem: A misconception that the lack of diversity in tech is a result of too few Black and Latinx people interested in technology.
  • Transgender: Person whose gender identity does not match their sex assigned at birth.
  • Unconscious bias: Also known as implicit biases, these are underlying beliefs people have about certain groups of people that are powered by stereotypes. Over the years, however, some have argued that these types of biases are not all that unconscious.
  • White privilege: The benefits and advantages that people have simply for being white in society. More here.
  • Woke: Aware of social justice and racial justice issues in society.

DE&I Landscape


Diversity, inclusion and equity do not just mean hiring and recruiting Black and brown folks. It touches on all aspects of the tech industry, including venture capital and the gig economy, where many of its workers are Black, Indigenous or people of color.

Common wisdom is that it’s better to start focusing on your startup’s diversity and inclusion efforts sooner rather than later. And by “sooner” we mean now.

Below, you’ll find an overview of the organizations active in this space. Whether you’re looking to beef up your recruiting efforts, implement unconscious bias or allyship trainings, seek mentorship, get funding or connect with other gig workers, there’s something here for you.

This guide is not comprehensive but is designed to serve as a starting point for those not quite knowing where to begin. As for next steps, we recommend getting in touch with any of those organizations featured above that piqued your interest.


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Charge Your Phone Wirelessly With 50% off a Multifunctional LED Lamp

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Best Tech DealsBest Tech DealsThe best tech deals from around the web, updated daily.

White Wireless Charge Lamp | $18 | Amazon | Clip coupon + code ABC88699
Black Wireless Charger Lamp | $20 | Amazon | Promo code ABC88699

When you’re ready to turn in for the night, you don’t want to forget to charge your phone— especially if your mobile device doubles as your alarm clock.

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Don’t sleep on this deal! Who knows how long stock or the coupon code will last?

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Keep That Hotdish Hot With 65% Off a Luncia Casserole Carrier, Only $11 With Promo Code

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Luncia Double-Decker Dish Carrier | $11 | Amazon | Promo code SDDU9S7F

It has been a long time since the days we could safely have a potluck or other gatherings, but we have a fantastic deal perfect for once those times return. These double-decker Luncia dish carriers can be had for 65% off when you add promo code SDDU9S7F at checkout and clip the coupon on the site (it’s just below the price). These holders fit 9″x 13″ sized baking dishes.

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Just add promo code SDDU9S7F and clip the 5% off coupon to bring the price down to $11 for the blue or the grey option.

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Grab this offer while it’s still around!


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Conquer Your Pup’s Dander and Fur With $700 Off a Cobalt or Charcoal Bobsweep PetHair Plus Robot Vacuum

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Best Home DealsBest Home DealsThe best home, kitchen, smart home, and automotive deals from around the web, updated daily.

Bobsweep PetHair Plus Robot Vacuum & Mop (Cobalt) | $200 | Best Buy

Bobsweep PetHair Plus Robot Vacuum & Mop (Charcoal) | $200 | Best Buy

Allergies can be bad enough as the seasons change. Don’t let pet hair and dander add to that by vacuuming it up early and often. That chore is easier said than done— unless you have a robot vacuum to do the work for you. This lovely bright cobalt Bobsweep PetHair Plus robot vacuum and mop, only $200 today at Best Buy seems like an ideal option. That’s a whopping $700 off, by the way.

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You can get the same deal for the charcoal version of the robot vac, too. This model is not only specially made for picking up pet hair, it self docks and charges when it’s finished with the work.

It also comes with a mop attachment, so it can take care of those kitchen floors for you as well. Grab it while it’s still available for this fantastic price!

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